540_Peter-McCormack

Peter McCormack

I am a Vice President at Highwire PR with integrated communications expertise working with both startups and Fortune 500 companies.

6 questions with a consumer VP

Peter misses the best beaches from his hometown, but he makes up for it with macarons and pottery classes.

What’s your favorite aspect of the PR and Digital marketing space?

The intersection of public relations and digital marketing is a very compelling space to me.  As the marketing and communications worlds integrate, it is critical that we utilize all of the tools we have at our disposal to reach audiences in today’s digital landscape.

What’s your area of interest and expertise?

My expertise lies in the development and implementation of coordinated marketing and communications campaigns to meet business objectives. My specialties are digital and media integrated programs for commerce, consumer technology and frontier technology companies.

What work makes you most proud?

I am extremely proud of the teamwork that produced the award-winning Bespoken Spirits launch.  We took a targeted storytelling approach, merging our PR acumen with our digital expertise. This was a digitally integrated campaign that leveraged varied assets – a celebrity investor, an explanatory video and a sustainability-forward position.  Our efforts resulted in hundreds of leads, a dramatic spike in web traffic and a change in how spirits professionals viewed how tech could be used.  PR WEEK recognized this as the 2022 Best in B2B program.  

What are you doing when you're not working?

Making macarons, taking pottery classes, engaging in the Arts at Counterpulse, watching music videos from the 90s and early aughts, exploring the city or playing with my dog, Fred.

Where are you from?

Born in central Pennsylvania, I was raised in Orange County, California, and moved to Boston for college. After seven years in Massachusetts, California pulled me back and I landed in San Francisco where I have lived for 7 years now.

What do you miss about where you’re from?

Having the best beaches in the world in my backyard year-round!

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150+ thinkers and doers

Highwire’s team of skilled strategists excel at translating complex narratives into compelling stories. With hubs in San Francisco, New York, Boston and Chicago, our integrated PR, marketing and creative design teams provide global coverage and work with a worldwide network of trusted collaborators. When you partner with Highwire we make a commitment to your success,
creating enduring business value.

Agency Leadership

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Kim Paone

General Manager, New York

Joe Hamrahi

CFO

Emily McCrea

Controller

Ayanna Anderson

SVP, DIBs

Andrew Robinson

Head of People

Christine Elswick

EVP, Security

James Holland

EVP, Digital

Michael Byrnes

Managing Director, Health

Danny Maiello

EVP, Brand, Corporate & Energy

Carolina Noguera

EVP

Kate Adorno

SVP

Mallory Cloutier

SVP

Joe Ferrary

SVP, Enterprise

Evan F.P.

SVP, Content Strategy

Bob Gohn

SVP, Creative

Ross Levanto

SVP

Allie MacPherson

SVP, Social Media

Matt McAllister

SVP, Content Marketing

Denise Jocson

VP, Creative

Morgan Mathis

VP, Health

Peter McCormack

VP

Megan Phelan

VP, Security

Melissa Roxas

VP

Tori Sabourin

VP, Digital

Saige Smith

VP, Health

Amy Tsui

VP, Finance

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