Melissa Roxas

Storytelling is my biggest passion, particularly when it comes to turning deep technology into real-world business value and impact.

6 questions with an enterprise VP

Born and bred in San Francisco, read on to find out why Rox never left the Bay Area...

What’s your area of interest and expertise?

B2B. I’m really interested in cybersecurity, AI/machine learning and big data.

What did you do prior to Highwire?

Prior to Highwire, I was employee number one at Inner Circle Labs. Before that, I worked at SHIFT Communications and in the nonprofit world.

What led you to PR as a career?

I was attracted to a career in PR because I knew that every day would be a different day. I love how it combines so many different aspects of what I love, plus its challenging! It keeps my life interesting.

What I’m doing when I’m not working?

I’m a new mom so I’m adjusting to life with kids which means lots of visits to the park, trips to Disneyland and researching anything and everything about my kids online. Otherwise, I love sitting in front of the TV, brunching with friends or shopping.

Where are you from?

I’m from the SF Bay Area and I was actually born in SF!

What do you miss about where you’re from?

I love everything about where I’m from (that’s why I never left. LOL).

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Thinkers and doers

Our teams combine strategic thinking with forward-looking drive and bold creativity. We have also formed trusted relationships that result from decades of success in strategic communications. This all adds up to our winning formula of insights + influence = impact.