Allie MacPherson

With digital technology, we tend to focus a lot on the tech piece -- but I've always been fascinated by the inherit 'humanness' of it all. Social media was so revolutionary when it came out, and it remains one of the most unique communications channels. Where else do you have that opportunity for a complete feedback loop of open and real-time conversations with your audience?

Social media but within that I am particularly interested in executive visibility, employee advocacy and community engagement.

I was with another agency for 10 years, started out in PR and transitioned into digital and social. I studied public relations at Syracuse with a minor and marketing and sociology. My first job out of college was in healthcare, launching and running social media for Aspen Dental (in 2008 - when Twitter was first born).

I like work where you can see all of the dots are connecting - where one thing leads to another, all of your comms activities and how they support a common goal. It’s easy for companies and teams to default to operating in silos but when you overcome that and everything lines up, it’s really cool and impressive - everything works smarter.

I would have a daycare. But I’m not really sure - I have twins - and it feels like I’m living in one now. My mom had one growing up and it’s great to see kids learning new skills.