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Allie MacPherson

Social is one of the most unique communications channels available - just one of the reasons I love heading up the social team at Highwire.

8 questions with our SVP of social

Find out why Allie is all about connecting the dots - whether at work or at home with her twins. 

What’s your favorite aspect of the Digital tech space?

With digital technology, we tend to focus a lot on the tech piece -- but I've always been fascinated by the inherit 'humanness' of it all. Social media was so revolutionary when it came out, and it remains one of the most unique communications channels. Where else do you have that opportunity for a complete feedback loop of open and real-time conversations with your audience?

What’s your area of interest and expertise?

Social media but within that I am particularly interested in executive visibility, employee advocacy and community engagement.

What did you do prior to Highwire?

I was with another agency for 10 years, started out in PR and transitioned into digital and social. I studied public relations at Syracuse with a minor and marketing and sociology. My first job out of college was in healthcare, launching and running social media for Aspen Dental (in 2008 - when Twitter was first born).

What work makes you most proud?

I like work where you can see all of the dots are connecting - where one thing leads to another, all of your comms activities and how they support a common goal. It’s easy for companies and teams to default to operating in silos but when you overcome that and everything lines up, it’s really cool and impressive - everything works smarter.

If you weren’t working in digital marketing, what would you be doing instead?

I would have a daycare. But I’m not really sure - I have twins - and it feels like I’m living in one now. My mom had one growing up and it’s great to see kids learning new skills.

What I’m doing when I’m not working…
I’m running my own daycare with Remi and Leo and Matt and the cat.
Where are you from?
I’m from Elmira, New York.
What do you miss about where you’re from?
I miss the people and my family but the first thing I do when I go home is grab some Pudgies Pizza. I’m not in the camp that calls it Sludgies. I’m also partial to some Light’s Bakery and their half-moon cookies.

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Thinkers and doers

Our teams combine strategic thinking with forward-looking drive and bold creativity. We have also formed trusted relationships that result from decades of success in strategic communications. This all adds up to our winning formula of insights + influence = impact.

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Kim Paone

General Manager, New York

Joe Hamrahi

Chief Financial Officer

Ayanna Anderson

Head of DIBs

Andrew Robinson

Head of People

JBC

EVP, Digital

Christine Elswick

EVP, Security

James Holland

EVP, Digital

Danny Maiello

EVP, Public Affairs and Corporate Communications

Carolina Noguera

Executive Vice President

Kate Adorno

Senior Vice President

Mallory Cloutier

Senior Vice President

Joe Ferrary

SVP, Enterprise

Bob Gohn

SVP, Creative

Ross Levanto

Senior Vice President

Allie MacPherson

SVP, Social Media

Jayme Maniatis

SVP, Health

Dylan Tweney

SVP, Editorial

Misty Holbert

Vice President

Joe Giumarra

Vice President

Morgan Mathis

VP, Health

Peter McCormack

Vice President

Megan Phelan

VP, Security

Melissa Roxas

Vice President

Tori Sabourin

VP, Digital

Saige Smith

VP, Health

Amy Tsui

VP, Finance

Peter White

Vice President

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