East Coast vs West Coast? The Best Tech PR Adventure Combines Both
To successfully navigate the East and West Coast tech scenes, you need to wrap your mind around their differences. Each has always offered different cultures and communities to those seeking new opportunities, and this remains true for their respective tech landscapes.
The East Coast hustle and the West Coast chill seem to swap roles, however, when the topic of conversation is turned to the tech industry. The West Coast tech scene is based on a fast-moving mentality, inspired by a highly competitive industry that’s seeded with venture capital. The East Coast, by contrast, is built on a traditional foundation that stems from its academic environment, creating a more cultivating mindset.
Understanding these differing tech scenes could make or break a startup’s success when choosing which coast to call home.
Rising in the East: On Boston aka “The Innovation Hub”
The academic focus plays a huge role in Boston’s startup industry to form a unified community. Many universities (such as Harvard’s i-lab) as well as more established companies host accelerator programs to offer space, resources and guidance. The heavy academia influence also leads to a tech scene strongly driven by research.
When discussing GE’s recent HQ relocation, chairman and CEO Jeff Immelt said, “We want to be at the center of an ecosystem that shares our aspirations. Greater Boston is home to 55 colleges and universities. Massachusetts spends more on research and development than any other region in the world, and Boston attracts a diverse, technologically fluent workforce focused on solving challenges for the world.”
The Boston industry as a whole is less consumer-based than the West Coast, and more focused on products that help enterprises expand and increase efficiency. The Massachusetts tech scene is also infiltrated by the large presence of its medical community, leading to a strong focus on digital health and biotechnology. All these aspects create a cohesive environment with a nurturing mindset, honing in on growth and long-term goals.
Setting Off in the West: On San Francisco and Silicon Valley
As we turn to Silicon Valley, “Pick up the pace” echoes across the country, and the West Coast tech scene is a change of pace in every aspect.
According to NBC News, the West lacks as much of a cohesive community as the East Coast. Instead, the West fuels its fire with passion and speed, leading the Bay Area startup scene to the success it sees today. Driven by young minds and young money, the unique personalities on the West Coast create a short term, fast-paced mentality.
This high-energy environment breeds healthy competition. There is a steady fight to stand out in the crowd and attract a potential investor’s big bucks. There is a larger focus on socializing — which is key to winning big in the Valley. Relationships are the foundation of the industry here. You’ve got to know and find the right people to involve in your business and achieve the highest level of success.
Best of Both Worlds
Recognizing that each coast offers a unique perspective, it seems the most reasonable solution to picking a side in the Bay Area vs. Boston battle is to simply choose both. By merging the mindsets of each coast, one gains a deeper understanding of the tech industry as a whole.