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Tori Sabourin

VP of Digital, fueled on Diet Coke and sunshine. I thrive when solving challenges and helping clients break into new digital channels and communities.

5 questions with a Highwire VP

Read on to find out what Tori enjoys to do when she's not working. . .

What’s your area of interest and expertise?

I help brands develop creative social media and digital marketing strategies designed to help reach audiences in new and engaging ways, whether that's partnering with TikTok influencers to launch brands to new audiences or reinvigorating stale corporate social channels to increase engagement and drive business impact. 

What did you do prior to Highwire?

Prior to Highwire, I spent 5 years in marketing technology at a tech PR firm in Boston. I also spent time in corporate events and marketing for a commercial bank after graduating from UNC Chapel Hill.

What work makes you most proud?

Getting to work with my teams and see the immense growth that’s constantly happening across the board. Personal or professional, we are a tight-knit crew that cheers each other on in our successes and jumps in to lend a hand when challenges arise. The team at Highwire is truly unique, and I’m proud to be a part of it.

What I’m doing when I’m not working…

You’ll probably find me spending time with my family out on the boat in Wrightsville Beach. Sunny, sandbar hangs with a cool beverage in hand – can’t be beat!

Where are you from?

Originally, I’m from Bethlehem, PA but grew up (and now live!) in Wilmington, NC

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Thinkers and doers

Our teams combine strategic thinking with forward-looking drive and bold creativity. We have also formed trusted relationships that result from decades of success in strategic communications. This all adds up to our winning formula of insights + influence = impact.

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Emily Call Borders

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Carol Carrubba

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Kathleen Gratehouse

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JBC

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Christine Elswick

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James Holland

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Mallory Cloutier

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Joe Ferrary

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Bob Gohn

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Ross Levanto

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Allie MacPherson

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Jayme Maniatis

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Dylan Tweney

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Misty Holbert

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Joe Giumarra

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Morgan Mathis

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Peter McCormack

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Megan Phelan

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Melissa Roxas

Vice President
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Tori Sabourin

VP, Digital
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Saige Smith

VP, Health
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Peter White

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