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Tori Sabourin

VP of Digital, fueled on Diet Coke and sunshine. I thrive when solving challenges and helping clients break into new digital channels and communities.

5 questions with a Highwire VP

Read on to find out what Tori enjoys to do when she's not working. . .

What’s your area of interest and expertise?

I help brands develop creative social media and digital marketing strategies designed to help reach audiences in new and engaging ways, whether that's partnering with TikTok influencers to launch brands to new audiences or reinvigorating stale corporate social channels to increase engagement and drive business impact. 

What did you do prior to Highwire?

Prior to Highwire, I spent 5 years in marketing technology at a tech PR firm in Boston. I also spent time in corporate events and marketing for a commercial bank after graduating from UNC Chapel Hill.

What work makes you most proud?

Getting to work with my teams and see the immense growth that’s constantly happening across the board. Personal or professional, we are a tight-knit crew that cheers each other on in our successes and jumps in to lend a hand when challenges arise. The team at Highwire is truly unique, and I’m proud to be a part of it.

What I’m doing when I’m not working…

You’ll probably find me spending time with my family out on the boat in Wrightsville Beach. Sunny, sandbar hangs with a cool beverage in hand – can’t be beat!

Where are you from?

Originally, I’m from Bethlehem, PA but grew up (and now live!) in Wilmington, NC

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Thinkers and doers

Our teams combine strategic thinking with forward-looking drive and bold creativity. We have also formed trusted relationships that result from decades of success in strategic communications. This all adds up to our winning formula of insights + influence = impact.

Emily Call Borders

Principal

Carol Carrubba

Principal

Kathleen Gratehouse

Principal

Kim Paone

General Manager, New York

Joe Hamrahi

Chief Financial Officer

Ayanna Anderson

Head of DIBs

Andrew Robinson

Head of People

JBC

EVP, Digital

Christine Elswick

EVP, Security

James Holland

EVP, Digital

Danny Maiello

EVP, Public Affairs and Corporate Communications

Carolina Noguera

Executive Vice President

Kate Adorno

Senior Vice President

Mallory Cloutier

Senior Vice President

Joe Ferrary

SVP, Enterprise

Bob Gohn

SVP, Creative

Ross Levanto

Senior Vice President

Allie MacPherson

SVP, Social Media

Jayme Maniatis

SVP, Health

Dylan Tweney

SVP, Editorial

Misty Holbert

Vice President

Joe Giumarra

Vice President

Morgan Mathis

VP, Health

Peter McCormack

Vice President

Megan Phelan

VP, Security

Melissa Roxas

Vice President

Tori Sabourin

VP, Digital

Saige Smith

VP, Health

Amy Tsui

VP, Finance

Peter White

Vice President

You need something different

We're ready to combine our expertise with your ambitions to help you reach a higher level.