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Reassuring Investors Amid Market Turmoil

To reinforce investor trust during housing market instability, we highlighted our mortgage client’s differentiated business model as competitors wavered.

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Challenge

Investors were leery looking at a tumultuous housing market in 2022, with the market starting to cool and interest rates rising.  

 

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Solution

Build trust in our client as a lender and servicer primed for stock market success by highlighting the company’s differentiated business model to key investor media. 

 

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Strategy

Highwire put together a comprehensive and proactive outreach strategy, using storytelling and their unique business model to weave successful narratives.

 

Campaign results

25%

increase in share price
in month following media blitz

105M

potential audience reach

Campaign details

Time to shine
Highwire saw an opportunity to show the strength of our client’s balanced business model, which included two complementary revenue streams (servicing and originations sectors of the mortgage industry) designed to succeed no matter the macroenvironment.

A key differentiator

To build trust in our client as a lender and servicer primed for stock market success, we highlighted the company’s differentiated business model to key investor media and a stock market media audience.

Storytelling at its finest
Highwire crafted a narrative that took advantage of market trends and our client’s balanced business model to secure coverage for the CEO, who  discussed how the company was uniquely primed to navigate uncertain market conditions, positioning it as the go-to mortgage servicer.

Reaching investors through
media that matter most

The corporate visibility campaign reached a potential
audience of 105M from press and organic social, including
the articles featured below.  

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