Tricia-Dawal-and-fam

Tricia Dawal

I’m a VP in the Financial Services practice, with a special focus on technology platforms that are disrupting the advertising and marketing industries as well as technology that’s driving an evolution in the way we work. 

5 questions with a Highwire VP

An aspiring children's book author and workout-aholic

What’s your area of interest and expertise?

My passion and interest lies in the world of adtech and martech as well as the future of work. 

What did you do prior to Highwire?

Prior to joining Highwire I was at two different PR agencies, where I primarily worked with B2B technology clients. I often talk about my career journey as my Goldilocks story, trying out two very different agencies before finding Highwire where the fit was just right. 

What work makes you most proud?

I’m most proud of the moments when I’ve collaborated with my team to accomplish a broader goal together, from delivering a ton of quality coverage for a major news announcement or flawlessly executing an event for key stakeholders. 

If you weren’t working in PR what would you be doing instead?

I would be soaking up more time with my kids (ages 2 and 4) and trying my hand at becoming one of the local mom-fluencers that I love to follow. Maybe even writing a children’s book that my sister could illustrate. 

What I’m doing when I’m not working…

Exercising – whether that’s running or doing a CrossFit workout in my garage gym – reading, and spending time with my family and friends. 

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