So you’d like to use a robot to make PR and Marketing content? You’re not alone

“Can we use ChatGPT for this?” should be met with a cautious “maybe” from communicators and marketers. Followed by, “if we understand the risks.” 

Highwire’s Risk Maps help you to do just that, covering legal, copyright, ethics and quality considerations.

By plotting the likelihood and severity of Generative A.I.’s behavior against four pillars of consideration, your teams can quickly identify acceptable routes to adopting this transformative technology, without also adopting unnecessary risks.

Download our A.I. Risk Maps today and get a head start on understanding and building your A.I. strategy -->