HeartFlow

A New Hope for Heart Health

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Challenge the status quo in non-invasive testing and raise awareness for a new treatment pathway using AI for heart disease.

HeartFlow sets a new standard, reducing tests and giving insight to improve care. Our approach elevates awareness and connects the brand with the right audiences to help drive adoption. Here’s how Highwire helped HeartFlow achieve new levels of success:

● Raised awareness with our Matters of the Heart survey on heart health misconceptions

● Elevated AI analysis to reach executives, patients and physician advocates with first-party HeartFlow expertise

● Educated physicians and patients on the disadvantages of traditional CAD diagnosis, creating implementation opportunities

Picture developed by Highwire PR
Picture developed by Highwire PR

Our results drove HeartFlow to hit milestones in increased demand as well as improving performance across social media, earned media and industry recognition:

Social: Organic engagement increase of 200% on Twitter, 59% on LinkedIn
Media: 61M total impressions in one month increasing visibility among key audiences
Industry: HeartFlow was included in Fast Company’s Most Innovative Companies in AI List