Tips to get the most out of Money20/20 2024

With almost 11,500+ attendees from 3,000+ companies and a long list of influential press, Money20/20 is the ideal place for your fintech or financial services organization to make a splash.

After years of guiding our clients through this event, we’re sharing the following tips so you and your team can get the most out of this year’s show. 

Read our Money20/20 Media Guide here for more detailed insight on reporters planning to attend.

Plan your communications with event themes in mind

This year’s overarching theme is Human X Machine—a look at how technology like AI/ML can work with humans to redefine finance. Expect lots of questions about AI and how to incorporate it into processes without impairing the customer experience.   

Beyond that, there are 5 sub-themes organizers shared that will guide the agenda. See the Money20/20 site for more details:

• The Fintechonomic Cycle 
• Fundamentally Positive
• Moving Money
• Certainty in Uncertainty
• Informed Counterintuitivity 

These themes are how Money20/20 organizers designed the agenda AND a strong indicator of what reporters will cover. 

Incorporate these topics into your comms strategy. You can leverage these insights by illustrating how your organization incorporates AI without losing the human touch, highlighting your fundamentals, and presenting thought leadership on the future of fintech.

Here are 3 more tips to make the most of Money20/20.

• Engage with the Press Early: Identify and compile a list of media expected to attend the event, and keep it updated regularly. Last year, many journalists registered in the final week. To stay ahead, pitch early and monitor any updates to the media list. Thanks to our extensive network, Highwire teams often know who to approach regardless of their registration timing. Beat the last-minute rush by reaching out before it’s too late.
• Plan Your Schedule: Ensure your itinerary is well-organized and verify your meeting locations. In previous years, there have been issues accessing the show floor in the morning and finding the press room, so double-check the details. Take care of the basics: exchange cell numbers, take notes, and arrive early to secure seating. With the chaotic nature of events like Money20/20, it's important to be courteous, present, and adaptable.
• Extend Your Reach Beyond the Conference Hall: Host a dinner or happy hour to engage with key reporters in a more relaxed, intimate setting. Plan this in advance and over-invite, anticipating that not everyone will attend. This approach provides a valuable opportunity to connect with journalists in a less hectic environment.

Highwire's Financial Services Practice

Money20/20 2024 is sure to be another existing week where the finance world gathers to swap ideas, share insights, and make some new connections.

Our financial services team can help you navigate this and all the leading finance-focused events, including helping you land key meetings and be prepared with the best story. Contact our team today!