It’s that time of year again! Security professionals across the U.S. are flocking to the Moscone Center in San Francisco for the annual RSA Conference, a place to celebrate the ever-changing cybersecurity world. With this year’s theme as The Art of Possible there is no doubt conversations on and off the show floor will focus on how we can leverage today’s most innovative technologies and creative minds to shape a more secure world.
If you’re heading to the conference this year, here are the key trends we expect to be top of mind for attendees:
AI for threat hunting, AI for code analysis, AI for hacking, AI for workforce operations—expect artificial intelligence to weave its way into every discussion onsite this year. While we expect there to be a focus on how the C-Suite is implementing responsible AI protocols within organizations, we also anticipate conversations around the impact of AI risks on a consumer or end user level as we see a rise in threats such as chatbot hallucinations and virtual kidnapping.
The 2024 elections are swiftly approaching, leaving many left wondering how the country is planning to ensure the safety of our voting infrastructure. Couple this with AI’s role in fortifying misinformation and the potential for Russian and other major state-linked hacking groups to influence election systems and we have the perfect storm for cyber discourse leading up to November.
As most RSA attendees know, the cybersecurity landscape is a quick and changing minefield. While these trends may be top of mind as we approach the conference, all it takes is one data breach, a vulnerability discovery or the exposure of a new extortion tactic to completely overhaul the cyber market. The #HWCyberSquad will be eagerly watching to see how these trends evolve in the weeks to come.
If you’re attending RSA this year, be sure to check out Highwire’s guide to trade shows in 2024 for insights on how to make the biggest impact for your business while onsite.