High-Lights: Our Tech PR POV

Reflecting on Taste of Potrero 2019

This year, Highwire had the opportunity to team up with Taste of Potrero — a yearly charitable fundraiser for SF’s Daniel Webster Elementary School in Potrero Hill. The annual event brings together the hottest bars and restaurants in San Francisco for a night of unlimited bites and sips. The best part — one hundred percent of the proceeds benefit Daniel Webster Elementary.

This year was Taste of Potrero’s 9th annual event, but where did it all begin? Once on the verge of closure by the school district, parents in the Potrero Hill community fought hard not only to save the school, but later organized the first Taste of Potrero event to help raise much-needed funds. Since 2011, Taste of Potrero has raised over $760,000 for Daniel Webster Elementary, providing money for classroom supplies, computer instruction, arts enrichment programs, extra staff and literacy professionals for Daniel Webster students. This year alone, we sold out of general admission and VIP tickets and Taste of Potrero was able to raise over $140,000 for the school.

The event rangles some of SF’s best restaurants — like The Slanted Door, Uma Casa, ALX by Alexander’s Steakhouse, August 1 Five, Nopa, School Night, The Commissary, 25 Lusk and Starbelly — who all donate their food, drinks, time, and talents to make the night a success. Did we mention that this event is all you can eat (and drink)? 

Our small but mighty Taste of Potrero team at Highwire has led PR efforts for the event for the past two years. This year, we were able to secure a segment on CBS Bay Area Focus for Starbelly, one of Taste of Potrero’s generous contributors. Head Chef Adam Timney whipped up his signature Taste of Potrero dish — asparagus, ham, black garlic and basil. 

We already can’t wait for next year’s 10-year anniversary event, which we hear is going to be bigger and better than ever before. For now, we’ll be reminiscing in our food comas.

Want to learn more about Taste of Potrero? Check out their website at www.tasteofpotrero.com.

Photos 1-4 courtesy of Nader Khouri.