High-Lights: Our Tech PR POV

Season of Giving — Highwire Gives Thanks and Support

A simple act of kindness goes a long way. Here at Highwire, our core value of balance allows us to explore our personal passions while giving back to the community. Every quarter, the Highwire Social Impact Committee in each office plans events for employees to come together and volunteer with the organizations we’re most passionate about.

In 2018, we’ve sent supplies to soldiers overseas in Boston, helped mulch trees at a local park in Chicago, fed families staying at the Ronald McDonald House in New York, and helped our local dog rescue with various tasks in San Francisco.

In addition to giving their time, Highwire Walkers have also been busy donating and supporting charities around the country that they care about – utilizing Highwire’s generous donation matching benefit. In honor of Giving Tuesday, here are a few charities that our employees are passionate about:

Walk to End Alzheimer’s

Brittany Votto, Senior Account Manager, San Francisco

After losing her dad to a long struggle with early-onset Alzheimer’s, Brittany has been leading a fundraising effort for the Walk to End Alzheimer’s. Her goal is to help raise awareness and increase funding to find more ways to care for those unlucky enough to have to suffer through it. During this year’s walk, Brittany and her sister raised $4,690 from the support of family, friends and other Highwire Walkers.

Right now, more than 5 million people are living with this devastating disease and 16 million are living the painful and exhausting life of a caregiver. Alzheimer’s is the 6th leading cause of death in the U.S., and it’s the only disease among the top 10 causes of death in America that cannot be prevented, cured or even slowed.

New York-New Jersey Trail Conference

Allie Carmichael, Senior Digital Strategist, New York

As outdoor enthusiasts, Allie and her husband are frequently hiking, often using the New York-New Jersey Trail Conference guides and directions. The organization supports trail upkeep and conservation work, resources used often by both Allie and her husband on their adventures.

The New York-New Jersey Trail Conference is a volunteer-powered organization that builds, maintains, and protects public trails. They currently build and maintain more than 2,150 miles of public trails with 400,000 volunteer hours over the past five years going into building and maintaining trails, monitoring invasive species, creating maps and guidebooks, and more.


Stephanie Burke, Senior Account Manager, New York

After cutting the cord years ago, Stephanie found WNYC a great substitute for local TV news – particularly since they acquired Gothamist earlier this year. She always has it playing from her Alexa at home and loves the variety of segments they offer. With her donation, she’s excited to continue her support for local independent stations.

WNYC is a listener-supported news source on air and online for independent journalism and courageous conversation. Its broadcasting includes broadcasting programs from NPR, American Public Media, Public Radio International and the BBC World Service, as well as a wide range of award-winning local programming. Listen on 93.9 FM and AM 820 in New York City.

Territorio de Zaguates

Andrea Torres, Account Manager, San Francisco

As a dog lover, Andrea contributes to Terrorio de Zaguates to show her love and compassion for her four-legged friends.

The shelter is located in Costa Rica and is a temporary home for hundreds of dog seeking a second chance and a forever home. The shelter also is a permanent home for other dogs that will never find a family.

American Cancer Society

Ben Liwanag, Account Associate, New York

After watching my mom fight a multi-year hard battle with cancer, I am proud to continue to help others fight and live with this disease by contributing to the American Cancer Society. With nearly everyone knowing someone or directly impacted by cancer, the fight will only continue until a cure can be found.

In 2018, there will be an estimated 1,735,350 new cancer cases diagnosed and 609,640 cancer deaths in the United States. The American Cancer Society continues to fund and conduct research, share expert information, support patients and families as well as spread awareness on cancer prevention.