High-Lights: Our Tech PR POV

Appetite for Industry Expertise Unsatiated: Role of Trade Reporters, and Their Sources, Increasingly Vital

Despite all the talk of a digital world, physical industry trade events remain a main vehicle for networking because all the thought leaders in a given industry are in one place. Reporters rely on these events to check in with their sources or to find new ones, according to a recent Highwire hosted video chat with two key reporters covering vital industries: cybersecurity and healthcare.

Of course, with physical events currently not happening, reporters are now looking to other ways to maintain relationships with key industry experts and to hear about what’s driving innovation and business. This is just one example of how the COVID-19 pandemic has dramatically impacted how reporters do their jobs, and the role they serve given the changes we are all working and living through.

In this video chat, featuring Dark Reading’s executive editor Kelly Jackson Higgins and Rajiv Leventhal, managing editor of Healthcare Innovation, we talked about the role and lives of industry media in recent weeks, since the spread of coronavirus completely changed our world. 

The editors also discussed best practices for PR professionals whose roles have also forever changed. The roughly 15-minute chat is available in this post as well as on Highwire PR’s YouTube channel.

This is the first episode in a series, “PR: Forever Changed,” that investigates how PR for innovative companies, including those in healthcare, security, enterprise software, financial services, and consumer markets, has dramatically shifted in 2020. 

What is the role of PR as we all recognize a new normal? These five episodes will attempt to answer the question or at least initiate a worthwhile discussion. You can subscribe to the Highwire PR YouTube channel to be alerted to upcoming episodes.