High-Lights: Our Tech PR POV

INBOUND 2019: Key Takeaways

When I was given the last-minute opportunity to go to INBOUND 2019 on behalf of Highwire PR, I seized it. The star-studded lineup of entrepreneurs, philanthropists, not to mention my childhood idols, Katie Couric and Jennifer Garner, were right in front of me. 

INBOUND, hosted by HubSpot, is a conference for marketing professionals, entrepreneurs, and innovators alike. The four day conference boasts more than 24,000 attendees which includes speaker sessions with some of the world’s most successful leaders, philanthropists and business professionals. The goal of the event is to create a community of learning and collaboration. As I entered INBOUND and was greeted with Instagram-worthy swinging chairs, and Lil Nas’ “Old Town Road” on repeat, I knew I was in store for something much different than a typical conference. The show hosts more than 300 speaking sessions, I attended three that offered advice on everything from professional development to communicating more clearly. Here are the top three takeaways.  

The Importance of Believing In Your Work (and Yourself)

My favorite session was a spotlight series which was an interview style-discussion led by Katie Couric, along with Jennifer Garner and her business partner, John Foraker, around their organic food company, Once Upon a Farm. The session focused on the evolution of their business but it also highlighted Garner’s personal growth as she added “business owner” to her resume. Jennifer emphasized the importance of believing in not only your work, but yourself. She stated: “your success in finding work you can have an impact on is finding something you can really speak to.” It’s a simple statement but an important reminder that connecting to the work you do, and for PR professionals, investing in your client’s growth, is essential for success. 

Tell Stories that Will Elevate Meaningful Conversation 

In a similar spotlight series, the roles were reversed and Katie Couric was interviewed to discuss her journalism career, views on the news today and it’s future. 

Couric stressed the importance for journalists to “do something that has an impact beyond today’s traditional news cycle.” Every second, news is constantly cycling in and out so it’s important to take action. This is an important reminder for PR professionals to think like journalists and add value. One resounding statement echoed through INBOUND was “use your voice to elevate meaningful conversations.” Communication is much deeper than bullet points, and it’s important to tell a larger story for each client we serve. 

Find A Need and Fill It 

Outside of the sessions I attended, each speaker at INBOUND had one common path to success: they found a need, and they filled it. Sal Khan, Founder of Khan Academy, utilized YouTube to reach his goal of making education accessible and now has more than one million users of his academy. Katie Couric noticed a lack of solo female news broadcast and pushed to become the first female to anchor the CBS Evening News. Jennifer Garner created Once Upon a Farm because she saw that socioeconomic status dramatically impacted access to organic, non-GMO ingredients and food. Now, her products can be found at Target, Kroger and other major retailers.  These reminders from some of the most successful folks in their respective fields illustrates that there is always room at the table. 

Attending INBOUND opened my eyes to the guiding principles one should follow as I move forward in my career. I’m proud to work for a company that executes these principles on a daily basis, and encourages its employees to shoot for the stars.