High-Lights: Our Tech PR POV

#HWCyberSquad Takes Black Hat 2019 by Storm

Black Hat 2019

Kicking off the 22nd year of Black Hat were keynote speeches from the conference’s founder, Jeff Moss, followed by Dino Dai Zovi, the mobile security lead at Square. Both talks reinforced one main message that was felt in all sessions, briefs, and side conversations that followed – communication is key. 

The security world finally has its well-deserved spotlight, and cyber teams are now being challenged to seize this opportunity and shift their focus to high engagement with departments across companies through thoughtful and strategic communication. 

In Dai Zovi’s talk, he shared his career path through security, starting with research and hacking contests he did in his free time – since security positions weren’t an option when he joined the workforce – to now, were he holds a lead security position with a seat at the head table. From his personal roadmap, Dai Zovi has been able to pull together four main ways that security teams can shift the way they engage and communicate with across all teams at their organizations, which are: 

  • Start with “yes.” In order to engage the world, you can’t shut them out 
  • Meet with teams dealing directly with customers to get a deeper understanding of who customers are and what they struggle with on a day-to-day
  • Use feedback loops and software automation to meet scalability needs 
  • Create a culture of security across an organization, instead of focusing on strategy and tactics

It became clear that the security community was hungry for more communication like Dia Zovi noted above and ready to shift their focus. While technology demos continued to be a huge part of the conference from a marketing perspective, and technical innovations in automation, machine learning, artificial intelligence, and the new, changing definition of endpoint/perimeter security being the main PR drivers, most technical conversations managed to continually turn toward this more human element of cybersecurity.

As we see security concerns around topics that are increasingly more detrimental to society such as, election security, data abuse, privacy issues, AI being weaponized, and widespread disinformation, Dai Zovi’s message on shifting the focus of cyber teams to communication will become more vital than ever. It will open the opportunity for a culture of security, empowering each individual in every organization to be an extension of their security team and allowing cyber practitioners to think big and work together against future cyber attacks. 

Let us know if you’d like to connect with Highwire PR to talk through how communication will change the game for the security industry! Contact secleads@highwirepr.com for more details.