High-Lights: Our Tech PR POV

Highwire Honors Hispanic Heritage Month

Every year between September 15 and October 15 our nation honors Hispanic Heritage Month by celebrating the cultures, history, and contributions of our ancestors who are native to the Carribean, Mexico, Spain, and Central and South America. Notably, the mid-month timeline is important because it is the anniversary of the independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico, Chile, and Belize also celebrate independence days within the heritage month time frame. 

Latinx cultural traditions, values, beliefs, aspirations and life pursuits are at the heart of the celebration of Hispanic Heritage Month. We invite you all to share in this special annual tribute by learning and celebrating the generations of Hispanic and Latinx Americans who have positively influenced and enriched our society. 

This year we asked our Highwire Walkers What does Hispanic Heritage month mean to you? and here’s what they had to say: 

Areli Quintana, Intern, Chicago: 

For me, Hispanic Heritage Month is a time to honor and celebrate those in my community and culture — from my family to activists. It is an opportunity to show appreciation for all the work they’ve done to elevate the Latinx community in the U.S. and educate those around me about it. It’s also a period where I can learn about the music and food from the Latinx communities I’m not a part of!

Fabiola Camacho, Account Manager, Chicago: 

Hispanic Heritage Month is not something I grew up celebrating or knowing about but as I became aware of its existence I’m glad it’s there. This month helps highlight that I’m not alone even when I may feel like it, and that there are Latinx folks everywhere and that they/we contribute to society in ways that can often be overlooked. It’s important to know that you don’t have to be exceptional to be worthy of occupying the space you’re in. 

Jazmin Eusebio, Account Associate, San Francisco: 

Hispanic Heritage Month is important to me because it gives me an opportunity to share more about my culture with the people around me. Anyone else who is first-generation can probably relate to having parents who took steps to ensure their children “fit in” as much as possible in a new setting. Being Mexican is at the core of who I am and I have been working to take steps to reclaim my culture throughout the years. I enjoy sharing details about my family’s traditions, our food, our history and about the pueblo in Jalisco where my parents grew up in. 

This month means a lot to me because it is an opportunity to open up all of these conversations. As much as I enjoy sharing, I also enjoy learning. No Hispanic/Latinx family is the same. We all have different histories, cultures, traditions and stories. Understanding this will help when trying to create campaigns that target this demographic. 

Cynthia, Office Experience Manager, New York: 

Being a Latina, born and raised in NY, it’s embedded in me, I wear all of my Puerto Rican-ness on my sleeve. My day to day is surrounded by salsa music, dancing, and aromatic foods like pasteles and arroz con guandules and its all in honor of my upbringing and my family who passed these traditions onto me. I take great pride in carrying these with me and teaching my son about our culture and all that comes with it. 

This time is also especially significant to me because it marks two years of Hurricane Maria’s devastation on the island. The months after Hurricane Maria left Puerto Rico in terrible devastation and took the lives of over 3,000 Americans. Sadly, there are still many towns that are no longer livable and desolate due to people fleeing for safety. I encourage everyone to take some time and read about the after-effects and how we can help the island get back on its feet. 

Andrea Torres, Senior Account Manager, Remote/Utah: 

Hispanic Heritage Month to me is a moment of pride and an opportunity to spotlight the richness and boldness of the Latinx community. Personally, it’s a chance to educate my daughter about her Peruvian culture. As a Peruvian immigrant, I am very proud of my country, its diversity, beauty, and culture. I’m honored to be part of a mix of people that gave the world the Incas, the world’s first brain surgeons and masonry masterminds that created Machu Picchu — if you haven’t gone, it’s a must! Or Gaston Acurio, an acclaimed Peruvian chef who through his celebration of all the traditions that make Peruvian food so delicious, has single-handedly turned Peruvian Gastronomy into a global destination.

Jackie Gruber, Intern, New York: 

As a Cuban American, Hispanic Heritage Month allows me to take pride in my culture and my family history. This month allows our nation to observe and celebrate diverse Hispanic cultures and their achievements.