Highwire Boston Takes Home Two Gold Honors at the Bell Ringer Awards
Last week the Highwire Boston team attended the 51st Annual PR Club of New England Bell Ringer Awards, a program that recognizes outstanding achievement in New England public relations and marketing. The awards are broken into single item (i.e., single placement) and campaign categories with more than 30 awards granted in total. Heading into the event, the Highwire team were named finalists for two awards for its work with Akamai, a Boston-based company that secures and delivers digital experiences for some of the world’s largest companies.
The first nomination was for “Best High Tech Campaign,” which highlighted how the Highwire team worked closely alongside Akamai to develop recommendations and strategies around critical news, events and thought leadership over the last year to position the company as a cybersecurity innovator and leader. The collective program over the last 12 months has enabled Akamai to increase the overall share of voice among key competitors by 36 percent and total press coverage by 67 percent, among other notable results.
The second nomination was for “Best Regional Print/Commentary” category. The Highwire team secured a Boston Globe feature spotlighting Akamai’s innovation on the front page of the business section on June 29, 2018. The feature explores how Akamai was crucial to streaming 2018 World Cup matches online.
The nominations resulted in not one, but two gold honors in both categories. We’re proud of not only the accomplishments of our team but also those of our peers. It was an incredible night, and we’re thrilled to extend our congratulations to both the Akamai team and all Bell Ringer award recipients. See you next year!