High-Lights: Our Tech PR POV

Highwire PR Awarded for Diversity & Inclusion Program

Highwire PR is incredibly excited to share we have been named an Agency Elite Finalist for PR News Awards’ Best in Diversity and Inclusion category.  

Highwire has always prioritized diversity and inclusion. As a women-owned business, we’ve been extremely diligent about equality in all forms. At our 10-year anniversary, we took the opportunity to explore how much more we could do around D&I and how that could further inspire and gel our teams. 

To guide our efforts, Highwire leadership collaborated with our Inclusion team to develop key program pillars that every initiative maps back to, including:

  • Foster awareness: Increase awareness around D&I efforts, priorities and obstacles that exist today. Educate employees on the importance of D&I topics to encourage and promote an accepting, safe space for people of all backgrounds.
  • Build a brave space: Establish an environment and mentality that empowers employees at every level across offices.
  • Create shared language: Apply learnings and tools from D&I trainings to create a shared language, enabling deeper connections across positions and locations. 
  • Diversify employer brand: Enhance our external presence through employer branding to highlight our inclusive culture and attract diverse candidates.
  • Continue an inclusive culture: Embed inclusive culture into onboarding as we introduce new employees to Highwire.

Beyond updating our programs and policies, we developed comprehensive awareness campaigns for Pride Month, Black History Month, Women’s History and showcased diverse holiday celebrations across religious and cultural lines. 

We have also focused deliberately on mental health in an effort to destigmatize issues and create a safe space to connect. Teams brought in a Radical Candor coach to provide us with tools to learn how to communicate more openly. We reevaluated our healthcare options and prioritized access to mental health services – and reminded teams of services and hotlines. Additionally, we launched the StrengthsFinder personality assessment that provided the foundation for ongoing discussions about our strengths as individuals. 

There’s much more to come in 2019 for Highwire. As we look to continue our always learning and growing mindset, we are investing in more D&I training programs and recruiting efforts across levels. For example, we’re partnering with D&I student-led organizations and a broader and more inclusive range of schools for our intern program. 

I’m thankful that a much-needed wake-up call has hit the tech, political, entertainment and countless other industries. D&I efforts simply cannot be a feather in a corporate hat to showcase to potential hires. They need to produce real impact. Having a diverse workforce is critical to the livelihood of a business, from ensuring the products built are accessible to considering how the advertisement campaign will impact the perception of a brand across communities. 

It’s no secret that the world has and continues to struggle with equality but I hope we as people both inside and outside of the workplace continue to move in the right direction. Because at the end of the day, aren’t we all better together?