High-Lights: Our Tech PR POV

Digital Tips for Event Promotion

When it comes to planning an event for your company, designing and leveraging digital assets is one of the greatest opportunities for your business. Branding isn’t just throwing your logo on a graphic, sending out some tweets and crossing your fingers for high engagement. It comes down to the overall messaging and display.

We wanted to share some tips and tricks based on Highwire’s recent Security Panel, Privacy and Policy in the Age of Disinformation, and how it helped both our digital and design teams. Here’s our process:

  1. Think about the goals and objectives of the event itself. What are you trying to illustrate to your target audience, and how can you display that in your graphic? For example, the goals of Highwire’s Security Panel were to educate on the matter of Disinformation, and, of course, garner interest in attending from our target audience.
  2. Get educated on design. To non-designers, photo-editing, vectoring, masking, etc. may seem a little overwhelming. For beginners, it’s best to start by learning the principles of design – balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. Also, take into consideration color, typography, graphic elements and composition to help promote your event the best way possible while staying on brand. Finally, there are platforms out there that can help beginners get started with design. Free tools that could be great resources include Canva, Picmonkey, and Vectr.
  3. Plan it out. Having diversity throughout graphics is crucial in the promotion of the event as it keeps the information interesting, while also consistent and straightforward to the audience. Always include photos from the event to promote afterward on social channels.
  4. How are you going to promote this event with these graphics? Think about what social platforms resonate best with your target audience and when that audience will be online. You don’t want to post when no one will see it.

With these tips, you’ll be able to start designing and leveraging your digital assets to promote your event in the best possible way. For more information, contact Highwire’s Digital Studio at digital@highwirepr.com