World Heart Day 2019: Making a Difference around CVD

World Heart Day 2019, an awareness day led by the World Heart Federation, wrapped on Sunday, September 29, which aims to bring awareness around Cardiovascular Disease (CVD). More than 17,000,000 people die from the disease every year, and in the U.S. alone, nearly half of all adult Americans are diagnosed with it. World Heart Day’s 2019 objective was to have participants either acknowledge a “heart hero” or share a promise, either through an event or on social media, on how to live a longer, better, hearty healthy life. 

Two Highwire clients, HeartFlow and AliveCor, participated in this event and created campaigns on Twitter to showcase promises towards heart health. We’ve included details around these efforts below. 

  • HeartFlow, a digital health company uniquely positioned at the intersection of advanced artificial intelligence and healthcare to transform how heart disease is diagnosed and treated, showcased five promises from their employees on Twitter. These promises ranged from healthy eating habits to regular cardiovascular activities. HeartFlow and Highwire upleveled the message by creating a unique graphic showcasing employees making the World Heart Day symbol and social posts were scheduled throughout the day with the designated hashtag #WorldHeartDay. As a result, these posts received a total of 28 pieces of engagement. 

Tweet from HeartFlow around #WorldHeartDay

  • AliveCor, the leader in FDA-cleared consumer electrocardiogram technology, showcased their recent partnership with Olympic icon, Mark Spitz. He recently shared his Atrial Fibrillation (AFib) diagnosis and he’s using his story to promote heart health and showcase how KardiaMobile offers people an affordable, accurate ECG that they can use anytime, anywhere. Similar to HeartFlow, Mark shared his promise to spread heart health awareness by growing back his famous moustache to show support. Leading up to and on September 29, he shared his progress through video and pictures to update followers of his progress. These efforts resulted in 541 pieces of engagement in total. 

Tweet from Mark Spitz around #WorldHeartDay

We’re proud to support and amplify our clients message and to make a difference in the lives of those affected with CVD. Interested in learning how Highwire can help your company stand out in the busy digital health landscape ? Reach out to us at digitalhealth@highwirepr.com