Last week the Highwire Boston team attended the 51st Annual PR Club of New England Bell Ringer Awards, a program that recognizes outstanding achievement in New England public relations and marketing. The awards are broken into single item (i.e., single placement) and campaign categories with more than 30 awards granted in total. Heading into the event, the Highwire team were named finalists for two awards for its work with Akamai, a Boston-based company that secures and delivers digital experiences for some of the world’s largest companies.
The first nomination was for “Best High Tech Campaign,” which highlighted how the Highwire team worked closely alongside Akamai to develop recommendations and strategies around critical news, events and thought leadership over the last year to position the company as a cybersecurity innovator and leader. The collective program over the last 12 months has enabled Akamai to increase the overall share of voice among key competitors by 36 percent and total press coverage by 67 percent, among other notable results.
The second nomination was for “Best Regional Print/Commentary” category. The Highwire team secured a Boston Globe feature spotlighting Akamai’s innovation on the front page of the business section on June 29, 2018. The feature explores how Akamai was crucial to streaming 2018 World Cup matches online.
The nominations resulted in not one, but two gold honors in both categories. We’re proud of not only the accomplishments of our team but also those of our peers. It was an incredible night, and we’re thrilled to extend our congratulations to both the Akamai team and all Bell Ringer award recipients. See you next year!
May is Mental Health Awareness month which has been celebrated in the U.S. since 1949 making this year it’s 70th anniversary. This month aims to raise awareness about mental health issues, to advocate for equal care, and provide support to those in need. In honor of this month’s objective, it’s important to remain present, check-in to spread awareness and support your whole self. Below you’ll find a list of easy-to-follow tips that can help you achieve that.
Tip #1 : Focus
If you’re feeling overwhelmed, focus on one goal in the next two minutes — don’t think about the rest of the day — and then rinse and repeat.
Tip #2: Move
If you find stress or anxiety creeping in and crippling your day — it might be time to give your mind a rest and move your body.
The inextricable link between exercise and improved mental health is well-documented. But recent research shows that more exercise doesn’t necessarily equal better mental health. A quick burst of activity goes a long way. Here are a few ways to get your mind and body moving:
Tip #3: Meditate
Meditation is an approach to training the mind, similar to the way that fitness trains the body. Benefits include improved concentration, relaxation, lessened anxiety, lower blood pressure and heart rate, along with overall feelings of well-being. Are you a beginner at meditation? Here is an easy-to-follow video that shows you how to start.
Tip #4: Disconnect
We’re in the digital age where social media is everywhere and hard to avoid. This “always on” mentality can have a negative impact on both your mental health and overall productivity so practice a mini-detox. A few examples of this include:
- X out of all the apps (bonus points if you delete them from your phone)
- Track your app usage: If you’re an iPhone user you can use this feature to track your app usage.
- Place time limits on the apps you use: Expanding on tip two – you can actually place time limits on the apps you use.
As Mental Health Awareness month comes to a close, we hope the above tips provide a sense of relief in your day-to-day. It’s also important to note that mental well-being and checking in with yourself should always be a 365-day priority.