What We’ve Learned About Privacy & Policy – Thanks to a Little Help From Our Friends

We had the pleasure of hosting a security panel in San Francisco last week, focusing on ‘Privacy and Policy in the Age of Disinformation.’ If you were able to attend, let us be the first to say that we appreciate you taking the time out of your busy schedule to do what is most imperative in this era of disinformation and distrust – learn more about the issue at hand. 

For those of you who were not in attendance, we were fortunate enough to have an expert group of panelists — including Joe Menn from Reuters, Michael Liedtke from The Associated Press, Seth Rosenblatt from The Parallax, and Shaun Nichols from The Register — shed some light on the matter.  Our panelists shared some of the ways they personally have been following along as these issues continue to grow worse entering into election season, a new era of data privacy legislation (via the California Consumer Privacy Act in early 2020), and as we continue through the ever-evolving age of social media.

The panel was moderated by our SVP and head of the Highwire security practice, Christine Elswick, who noted that, “As we head into an election year, questions are still swirling about where the balance is between privacy and security and our freedoms and safety.” Christine continued, “2016 was a rude awakening for Americans who were inserted in their first interaction with social media driven disinformation. But what has happened since, and what does the future look like?” Our expert panelists were there to break down many of these issues and more. 

What does ‘fake news’ mean in 2019?

The panel kicked off by diving straight into what constitutes ‘disinformation’ in this day and age. Joe Menn of Reuters explained that “Disinformation is intentionally false information whereas misinformation is accidental – such as when your grandma misremembers a story from her past”.

The panelists discussed ways to better identify disinformation and the role social media has played in perpetuating the dissemination of false messages. When highlighting how regulation of big tech has begun to factor into the conversation, Shaun Nichols of The Register warned, “We can’t get too focused on Google, Facebook, and big tech models because, if we’re only addressing one type of model, we are going to miss a whole bunch of others.”

Michael Liedtke of The Associated Press also chimed in on the effect disinformation has had on the consumer noting, “Average folks sitting at home are now more suspicious of the information they see online – which is a good thing. Identifying disinformation is not the same thing as stopping it.”

The panel then dove into some of the larger privacy concerns facing us everyday as consumers, writers, PR practitioners, tech enthusiasts, and more. “The problem is, partially, we don’t have a national standard on privacy, but we also don’t have an international standard for a lot of different things that have been around for far longer than digital privacy issues,” explained Seth Rosenblatt of The Parallax. 

When highlighting ways to level the playing field in cybersecurity and bring new perspectives to data privacy awareness in general, Joe Menn of Reuters noted, “I think one thing that would really help affect change in privacy is if there were more senior technology executives who were women. Because I think an extremely alarming percentage of women have been stalked…and women, because they’re frequently victimized in this way to an astonishing extent, are much more privacy-aware.” 

The group’s consensus at the conclusion of the event? There is still much that needs to be done in the world of data governance and data privacy legislation, but what is the best way to deal with the current state of data privacy and disinformation? Give more power to the consumers. Let the people decide if and how and when their data should be used. Only then can we restore democracy to data.

Interested in hearing more about how this panel came to be? Stay tuned for our upcoming blog post on how we created and leveraged digital assets to amplify awareness for the event.

Privacy and Policy in the Age of Disinformation

As we head into an election year, privacy and policy are on the brain — and for good reason. Social media-driven disinformation was introduced in 2016 and over the years the industry has begun to navigate new roles for big tech and government, dissect privacy implications, and define a new era of journalism.

On October 17, Highwire will be hosting a media panel discussion on Privacy and Policy in the Age of Disinformation. Joining Highwire in the discussion will be leading cybersecurity, tech and policy journalists — including Reuters, Joseph Menn; Associated Press, Michael Liedtke; The Register, Shaun Nichols; and The Parallax’s Editor in Chief, Seth Rosenblatt — who will share insights on how disinformation campaigns are impacting society and business today, how their readers are responding, and their predictions for the future impact it will have on the security industry and journalism at large. The panel will be moderated by Highwire’s own Christine Elswick, Senior Vice President and head of our security practice. 

Here’s what the night will entail: 

  • 5:30 – 6:15: Networking and Cocktails
  • 6:15 – 7:15: Panel Discussion
  • 7:15 – 8:00: Networking and Cocktails

This panel will be held at Highwire Public Relations’ San Francisco office: 

727 Sansome Street, 1st floor

San Francisco, CA 94111 

This will be an engaging, interactive discussion that you won’t want to miss. We can’t wait to see you there! 

Interested in joining us? Register for free here

How to Experience The Energy of The Vibrant New England Tech Economy

This month’s Mass Technology Leadership Council (MTLC) event felt different. The group unveiled the finalists for the 2019 Technology Leadership Awards, and to be sure, the setting was similar to previous events of its type– a fantastically brilliant new office space in Boston’s transformed seaport (in this case at PTC’s new HQ). The food was similar– passed hors d’oeuvres including a quite tasty vegetarian Lo Mein. The speakers were familiar– including the emcee, MTLC’s president Tom Hopcroft. But it felt different. 

Mass Technology Leadership Council President & CEO Tom Hopcroft announces the sponsors for the association’s annual awards program during an event at PTC headquarters in Boston on September 10, 2019.

Typically these events do have a fair amount of energy. The room fills with entrepreneurs who are running on adrenaline and have typically spent an inordinate amount of time building their ideas. Or there are the networkers—those looking to land a gig with the next big thing. Or people like me in Boston technology PR, interested to see what’s emerging on the tech landscape (and whether their clients made the finalist list. Hint: They did, and congrats to Akamai and Markforged for being named in multiple categories!).

But this year, the excitement had a

different quality.

One area of personal fascination for me of late has been how we are all responding to the new world of distrust we live in. It wasn’t that long ago, that a few hot tech brands were poised to save the world. Today many consumers just hope they can protect their data, or not share it with reckless abandon. 

As a result, I think we kind of like seeing one another. For my clients, reporters are much more willing now to meet people. Sure—there’s always been the quick check in during industry events, but today, reporters and influencers are taking meetings in their offices, at coffee shops… even after work at restaurants. I have no evidence to prove this, but I think it’s because it makes a big difference to look at someone in the eye.

It could also be a renewed interest in people and their personalities. Not sure if you have heard, but even PR is going through a digital transformation. And it’s kind of cool. Highwire is offering new services, such as content and influencer marketing. We’re leveraging technology so that our understanding of clients and markets can impact marketing in other ways. And we’re harvesting data based on our work to see how it correlates to the rest of marketing.

But amidst all things digital, we are all still human. We all still want to interact with other individuals. It’s our personalities that make us interesting, right?

And it takes a whole bunch of different personalities to create an innovation economy. That fact was on display at the MTLC event. Presenters announcing the award finalists included leaders from tech companies, from organizations supporting them, and even from non-tech vendors (including an insurance broker). The New England tech economy is vibrant. The MTLC awards program includes categories for manufacturing, healthcare, education, finance and insurance, robotics, sales and marketing, and security.

Seeing how the industry has a profound impact on so many, and supports so much ideation in the region, is pretty mesmerizing.

Dare I say, the energy one draws from it is invigorating. In this rapidly digitized world we all live in, such moments are significant to the work we do. 

Highwire PR Awarded for Diversity & Inclusion Program

Highwire PR is incredibly excited to share we have been named an Agency Elite Finalist for PR News Awards’ Best in Diversity and Inclusion category.  

Highwire has always prioritized diversity and inclusion. As a women-owned business, we’ve been extremely diligent about equality in all forms. At our 10-year anniversary, we took the opportunity to explore how much more we could do around D&I and how that could further inspire and gel our teams. 

To guide our efforts, Highwire leadership collaborated with our Inclusion team to develop key program pillars that every initiative maps back to, including:

  • Foster awareness: Increase awareness around D&I efforts, priorities and obstacles that exist today. Educate employees on the importance of D&I topics to encourage and promote an accepting, safe space for people of all backgrounds.
  • Build a brave space: Establish an environment and mentality that empowers employees at every level across offices.
  • Create shared language: Apply learnings and tools from D&I trainings to create a shared language, enabling deeper connections across positions and locations. 
  • Diversify employer brand: Enhance our external presence through employer branding to highlight our inclusive culture and attract diverse candidates.
  • Continue an inclusive culture: Embed inclusive culture into onboarding as we introduce new employees to Highwire.

Beyond updating our programs and policies, we developed comprehensive awareness campaigns for Pride Month, Black History Month, Women’s History and showcased diverse holiday celebrations across religious and cultural lines. 

We have also focused deliberately on mental health in an effort to destigmatize issues and create a safe space to connect. Teams brought in a Radical Candor coach to provide us with tools to learn how to communicate more openly. We reevaluated our healthcare options and prioritized access to mental health services – and reminded teams of services and hotlines. Additionally, we launched the StrengthsFinder personality assessment that provided the foundation for ongoing discussions about our strengths as individuals. 

There’s much more to come in 2019 for Highwire. As we look to continue our always learning and growing mindset, we are investing in more D&I training programs and recruiting efforts across levels. For example, we’re partnering with D&I student-led organizations and a broader and more inclusive range of schools for our intern program. 

I’m thankful that a much-needed wake-up call has hit the tech, political, entertainment and countless other industries. D&I efforts simply cannot be a feather in a corporate hat to showcase to potential hires. They need to produce real impact. Having a diverse workforce is critical to the livelihood of a business, from ensuring the products built are accessible to considering how the advertisement campaign will impact the perception of a brand across communities. 

It’s no secret that the world has and continues to struggle with equality but I hope we as people both inside and outside of the workplace continue to move in the right direction. Because at the end of the day, aren’t we all better together?

A Non-technical Guide to Breaking into Tech PR

Tech PR is a bustling, innovative and ever-changing field – but it’s not one I ever foresaw myself going into. As a journalism and Spanish double major whose most relevant workplace experience was working for a lifestyle magazine conglomerate, I didn’t really know what I’d be getting myself into at a tech PR agency. Luckily, it’s been one of the most wonderful experiences I could imagine, and I’ve grown and learned every day at Highwire. Now, a year into my tech PR career, I have a few tips to share for anyone entering the space who thought they never would:

Read all day long

Read as much as you can. Obviously not all day because there’s also work to be done, but take the time at the beginning of your career to get familiar with the industry. Read everything from breaking news to industry term definitions. It’s okay not to know what a cloud data warehouse off the bat – chances are you’ve never had to think about it before – so just look it up! You’re not expected to be an expert from day one, and that’s an advantage. Knowing what you don’t know allows you to prioritize learning while you get your feet wet before you’re expected to dive into the deep end. 

To narrow down your reading list, consider what specific news will be most relevant to you. There are numerous credible and interesting tech publications to use as resources including TechCrunch, WIRED, Fast Company and ZDNet. It’s worth considering what publications your client is most interested in getting featured in to understand the components of a story in that outlet. If your clients are focused on leadership in the industry, add Entrepreneur and Business Insider to your reading list. Alternatively, if they’re more focused on a technical audience, try TechTarget or InformationWeek.

Additionally, reading regularly will make you better at creating informed pitches, knowing where your client can contribute to news trends and holding stimulating conversation at dinner parties (joking, mostly). But don’t limit your reading extravaganza to the beginning of your career. The 24-hour news cycle means not only is news happening every day, but it’s happening every minute, so spend time every day dedicated to digging in – even if you think you know everything there is to know.

Ask anything

Your brain will be buzzing with a million questions. Don’t be scared to ask! At any good agency, there will be people who know the answers and are happy to help teach you. It can be nerve-racking to ask questions because you might think you should already know the answer, but no one is expected to know everything. Asking informed questions shows that you’re interested, invested and taking the time to think critically. And trust me, it’s better to ask a question about a project before you take it on than to get in too deep and realize you should have come prepared with more intel.

As far as best practices for asking questions, if you’re genuinely lost and it’s time-sensitive, fire away! If you have some time to look into the topic, do a bit of research and see what you can find. Anyone you ask will be grateful that you were considerate and thoughtful enough to give it a shot on your own. Additionally, figure out the right person to ask. If you’re confused about a client’s product, ask one of the experienced members of your team. If you’re not sure about a specific assignment, ask the reviewer. 

The best part about asking questions is that the answers you get give you an arsenal of knowledge that you can implement the next time around – and even use to answer questions for the people following in your footsteps. 

Understand goals

As you break into tech PR, you’ll realize that all of these general guidelines and best practices are great, but they only go so far. In client relations, team dynamics and personal career growth, there are a bevy of contributing factors that make each situation unique. 

For your career, ask your manager what goals you’re tracking toward at your level. You can’t prove your success if you don’t know what you’re measuring against. Once you understand your personal career goals, make a plan for how to achieve them. Discuss them with your teams and ask what you can contribute to that will put you on the right track.

For each team, you will have a separate set of goals. Internally, your managers will set expectations and that will often track to the goals of the client. You might be wondering why you get a certain request, and it’s fair to ask! Often, you’ll find that a project you’re working on is essential to a certain business or measurement goal that the client needs. Remembering that everyone you’re working with – inside and out of the agency – is working toward a North Star will help you understand their motivation.

Take it one day at a time

If you’re considering a career in tech PR, but have only ever written articles about engagement announcements and restaurant openings like me, don’t be scared off. There are a few key practices that can help you get started, and while the industry may seem overwhelming, you’ll learn day-by-day and the experience will be invaluable.

Women’s Equality Day

Today, August 26th, 2019, is the 99th anniversary of women gaining the right to vote in the US. Women’s Equality Day commemorates this event and celebrates the continued fight towards equality. Women are still fighting for a spot at the table in many industries. Although women make up half of the workforce, less than a fifth of tech jobs are held by women. Only 5% of leadership in these companies are women. It’s important to uplift women not just on Women’s Equality Day but throughout the year.

At Highwire, women supporting women is how we thrive. Ways that women can help support each other in the workplace include:

  • Creating a space for women to feel safe, encouraged and inspired to share ideas
  • Recognizing women’s ideas and wins
  • Creating a network of women that empower and mentor one another across multiple levels

It’s important that women build each other up and not tear each other down. By creating a space where women are uplifted and celebrated, we are providing women a platform to showcase their talents and creating a strong community that nurtures one another.

To celebrate Women’s Equality Day, we put together a list of events that women can attend to network, grow professionally, and be empowered by other women:

On today especially, take a moment to thank or acknowledge a woman who has helped you grow and extend that same support to another woman on her own journey. We are better together!

How Do We Scale Communications For High-Growth Companies?

Last month, Peter McCormack shared his thoughts on how to Scale Your PR Team from Startup to IPO  in a recent Highwire blog. But when you are a growth-stage company, everything must scale, including communications. A few weeks ago, I had the opportunity to host a webinar with Insight Partners and share my knowledge of how growth-stage companies can do just that.

Following are Five Key Takeaways:

Don’t Just Say You are a Leader, Be a Leader

Don’t just say you are a leader, be a leader. You need to take the long-term view and build relationships with the right influencers, including media. That means a give and take, and not every interaction will always have a direct outcome for you. Make sure to have a perspective on the industry, not just your company. Having executives contribute content on industry topics, point of views and external research will establish your company as a thought leader, strengthening trust and credibility with audiences including the media. 

Think big. Think Integrated.

Making sure all team members and executives understand the goal of each interaction will allow your organization to meet your long term marketing goals. PR requires an integrated approach; combining paid, earned, shared, and owned media will allow your organization to gain the most value from your investment.

Funding Just the Foundation

Funding is becoming more and more competitive. Think strategically about your announcement. What is the bigger story about the market and your company you are trying to tell? Consider an exclusive to give a reporter an opportunity to tell that story.

Finding the Right Agency 

Once you’ve developed an established internal PR team an agency can help bring your company to new heights. Onboarding an agency provides expertise, strong media relations, prestige, scalability, and transparency. When searching for an agency it’s important to research industry experience. Not every agency will understand the industry and media landscape necessary to help advance your goals. Before on boarding, make sure you meet the team that will be working on your account. This will allow you to see if there is a connection and if the agency is a good fit for your business. 

Making the Most of It

Choosing the right agency will create a strong partnership setting you up for a path to success. As you continue to build your relationship, it’s important to be transparent and communicate all information both positive and negative. Having clear communication will help ensure you get the most value out of the relationship.

PR Across Borders: How to Build a Global Comms Program

Highwire and U.K. agency partner, Nelson Bostock Unlimited, hosted a panel discussing the opportunities and challenges that U.S. brands face when entering the U.K. and Europe. Panelists included James Titcomb (The Telegraph), Caitlin Epstein (Twilio), and Tim Lines (NBU). Highwire’s Carol Carrubba moderated the discussion. 

It was a lively evening. The conversation shed light upon how to expand into European markets, as this is an integral step in building a global brand. This can be an insurmountable challenge for some, as media, business and consumer landscapes vary widely across borders. Insights from the panel illuminate how to transcend borders and execute a strategic global communications program.

Creating a Successful Story 

Caitlin Epstein, global PR Lead at Twilio, shares that in the U.K., input from local customers is critical to the success of a story. Stories that connect personally with customers validate a new company entering a market. This aspect—combined with commissioned surveys to create data points—helps stories go deeper. PR teams must understand this key difference in the media landscape in order to tell a story. Tim Lines, director at NBU, emphasized that the U.K. has more in-depth feature articles allowing for more narrative-building.

When working with press in the U.K., it is important to note a few key logistical differences in how American reporters operate. James Titcomb, Silicon Valley Bureau Chief at The Telegraph, explains that reporters in the U.K. are more willing to meet in person due to differences in culture and geography.

Communication between the U.K. and the U.S. must also take timing into account. Across the pond, it can feel a bit like everything is controlled by the U.S. West Coast. Epstein prefers a 6 a.m. PST embargo, as anything later can lead to missed opportunities.

Tech Trends Transcending Borders 

When asked which tech trends will transcend borders in 2019, Titcomb cited safety in data as the most serious threat. He emphasizes companies should be ready to correctly answer social questions, including topics of representation and diversity. Titcomb also stressed that pieces of news that relate back to the core message of a company make the best stories. Lines reminded us that local trends can reflect global trends.

Carol Carrubba, principal at Highwire, broached the topic we had all been eagerly anticipating: Brexit. The panelists proved that technology has seen both benefits and challenges following Brexit. Titcomb explained that Brexit increased the levels of positivity in tech stories. Another positive effect of Brexit: tech in the U.K. has seen massive financial investments as of late. Lines was optimistic that investing in tech, including great innovation and stories, is a vote of confidence at a time of economic and political uncertainty.

On the other side of the spectrum, the split has made it increasingly difficult to recruit talent in the U.K. This may contribute to challenges faced when building an international team. 

A question from the audience evoked thoughtful responses from the panelists: will GDPR come to the U.S. and create regulations? Titcomb expressed that the impact of GDPR on tech companies may not be as bad as one might expect because most companies are already preparing for the effects of the regulations. Epstein agreed, noting that executives have been planning for the long term and have taken the opportunity to get on board with regulations. 

Best Practices For Your Global Communications Program  

The panelists discussed best practices for approaching the development of a global communications program. All were in agreement that one-on-one time is preferred over media dinners for conversations with journalists. Epstein emphasized that companies should make the investment in hiring a PR agency in the target region that understands how to work with and handle the media market in that region. Additionally, be very honest and transparent with your agency, and let the comms program shape that. This will help bring in the best results. 

Lines stressed the importance of building a good working relationship with an agency in order to shape stories, going beyond the basics of wiring press releases. He continued to advise forming a relationship with your agency where your stakeholders feel they can say no if necessary.  

When contemplating how to construct a global comms program, be sure to consider what makes a story stand out, your approach to agency relationships and which tech trends can and will best transcend borders. If you are interested in additional guidance on how to build a global comms program, reach out to hi@highwirepr.com—our storytellers can help guide your narrative.  

What All High-Growth Companies Have in Common

A question we often get  is, “I saw what you did for [this phenomenal, high-growth, high-profile company], how do we do that for our brand?” 

There are a myriad of factors that contribute to a company’s accelerated growth, including: stellar leadership team, superb hires, slam dunk timing, and of course, a little bit of luck. 

While a few of these items may be out of your control, below are the foundational communications elements these powerhouse brands have in common: 

A clear why  

Why does your company exist? What is the fundamental problem your product is solving? How has market and customer research supported your vision? What is your unfair advantage? High-growth companies not only have these answers, but are also able to demonstrate why their team – and their team alone – is best poised to win the market. 

Conviction 

The advice “fake it till you make it” is the worst possible advice for high-growth companies. There is no faking it if you want to convince the market of your awesome potential. Our partners within this space share a deep drive and conviction that their leadership, team, product, *and* vision can change – or even create – a category. Tapping into and understanding what makes your company unique is the core of your external and internal communications and sets high-growth companies apart from the pack.  

Locked-in messaging 

A solid messaging framework is how you communicate your why and conviction to the world. A strong messaging framework clearly outlines the company’s descriptor, verbalizes the mission, identifies target audiences, and is specific about the brand’s value propositions. This framework is your business’ communications blueprint – it sets the tone and positioning for all external and internal communications and ensures every touch point with your internal and external audiences is consistent, concise, and powerful. 

Commitment to marketing and communications 

Our high-growth partners share the belief that marketing and communications are business critical. They understand these roles need to be a part of the company in its early stages and are instrumental to the direction and success of the brand. Every once in awhile we hear companies “took a break from PR” or “stopped PR entirely.” We understand there are a variety of business and resource factors at play, but if being a high-growth company is in your vision, fully “turning off” or “pausing” marketing or communications will hobble your chances. These are important business functions that deserve dedicated and consistent commitment. 

Surround sound 

You have a marketing and comms team – yay! What sets high-growth teams apart from the rest is a commitment to reaching their key audiences in a variety of ways. From earned and social media, content marketing, influencer relations, and interactive experiences, high-growth companies are fearless and willing to engage their audiences in new ways.  

Defined success 

Clearly communicated KPIs are the cornerstone of a high-growth company’s success and enable them to tackle new challenges. These KPIs are not kept in silos, but shared across functions, so everyone understands what success is and their role in helping the business achieve these goals. 

The Declassified Intern Survival Guide

Highwire PR’s summer internship program has officially kicked off and the sea of new faces, virtually or otherwise, has led me to reflect on my time with the agency. On my first day, I was focused on making a good impression with my co-workers, taking feverous notes and eager to learn more about agency PR. With the next class of interns finishing up their first few weeks, I want to share the knowledge I’ve gained over the last six months. So, here’s my declassified Highwire PR survival guide.

Communication Happens in Various Formats 

Highwire has put in place open channels of communication, like Slack and Bluejeans, to keep teams engaged and connected no matter where they’re located. This helps to foster a great culture as it encourages teams to collaborate in a more meaningful way. However, when I first got started I found myself struggling to manage the stream of Slack “pings,” email chains and Bluejeans calls. I found myself asking the questions, what do I respond to? Is sending three slack messages too much? It’s easy to get overwhelmed. A good tip to overcome this challenge is to reach out to your direct managers and ask them how to best stay organized. Once you have that down, use these modes of communication to your advantage as it will drive your work forward and keep your team apprised on the tasks you’re moving on throughout the day. Transparency and communication are key to your success so it’s important you master this. 

Not All News is News

As PR professionals we serve as the gatekeepers for any and all news. And tech news cycles move quickly so it’s important to identify any and all opportunities before the next story hits. With that said, not everything is notable news. After you filter out market updates, there can be sponsored posts disguised as articles, bylines from competitors, or misleading publications that turn out to be international. Besides that, something that is interesting to you, or even interesting to your team, may not be interesting for the client. 

Below are the key questions you need to ask yourself to understand whether an article is relevant and worth sharing.  

  1.  Is this a reputable news source (as opposed to a blog)?
  2.  Is this a press release pick-up or organic coverage? 
  3.  Is this simply a trend piece or did something new happen? 
  4.  What event took place, and who were the actors involved?
  5.  Is the event timely?
  6.  Does this directly relate to services my client provides?
  7. What can my client gain from knowing this news?

These questions will help you to better identify opportunities for both your team and client and get you closer to that quality piece of coverage. 

Re-Think Your To-Do List 

When you’re just warming up to the internship, your client load is minimal and you’ll spend most of your time wrapping your head on what your clients do. Once you get into the groove of things, there will be days where you have a full list of tasks and others where you have little to do. That’s the moments where your to-do lists moves beyond tactical and towards proactive. A day where you have “nothing” to do is actually the perfect opportunity for you to shine. Clients love fresh ideas, so start scanning around for resources that will help muster them. It can be a proactive pitch piggy-backing off of a news piece you saw earlier that week, or a new take on something that’s already in the works.This won’t come easy at first but will gradually become second nature. Lastly, use that available time to connect with your fellow colleagues and offer assistance for any lingering tasks/projects. Raising your hand will strengthen connections and build relationships with your team. 

As my time with Highwire comes to a close, I’m proud of all the accomplishments and connections I’ve made. For fellow interns, it’s normal to feel overwhelmed or stuck but once more time passes it’ll feel more comfortable. And hopefully this survival guide will set interns’ up for success at the agency. Looking for an opportunity to work here? Check out our job openings here.