PR to the Rescue for Digital Content

The evaluators, buyers and users of innovative technologies, healthcare services and consumer products are consuming digital content while they work and entertain their families from home. The digital content is vital to vendor marketing strategies, and based merely on a survey of Highwire clients, many companies are right now evaluating the content they create and promote. 

PR professionals have always called themselves storytellers. For innovators, their skill set allows them to connect their clients’ offerings to the needs and states of the world. The opportunity now for PR is to create fascinating digital content that builds interest in goods and services, relates to emerging trends to inform, and shows empathy and compassion for how dramatically our world has changed.

What will emerge are new best practices for digital content and digital experiences and how they aid marketing efforts. 

A new video interview, embedded later in this post, discusses the role of digital content with Tim Washer, a storyteller who has worked for major tech brands to define their stories. 

Tim’s impact on my thinking regarding high-quality content started back in 2012, when he previewed a Cisco project, The Network Effect, at a MarketingProfs concert in Seattle. The indelible story of a shack in Africa that served as the link to the world for a small village demonstrated to me how exceptional content can tell an emotional story even for B2B technology companies. 

Tim is also very funny, and today he gives presentations to corporate audiences. My roughly 15-minute chat is available in this post as well as on Highwire PR’s YouTube channel.

The video interview is the latest episode in Highwire’s series “PR: Forever Changed” that investigates how PR for innovative companies, including those in healthcare, security, enterprise software, financial services, and consumer markets, has dramatically shifted in 2020. You can subscribe to the Highwire PR YouTube channel to be alerted to upcoming episodes.

Mental Health Awareness Month: How to Encourage Mental Well-being

Photo by Finn on Unsplash

Since 1949, May has been recognized across the country as Mental Health Awareness Month

This year, the importance of the month becomes even more relevant, as we all face new challenges and work in our “new normal.” 

Quarantine can have a wide range of effects on an individual’s mental health including increased feelings of stress, fear and loneliness which can lead to anxiety, depression and other problems. Additionally, these feelings can degrade physical health (cardiovascular fitness, immune fitness) through the disruption of recuperative behaviors (sleep, leisure). 

Trying to balance all of this added stress while maintaining professionalism at work can be extremely difficult. In line with 2020’s Mental Health Month theme, ‘Tools 2 Thrive,’ we’ve compiled a list of five ways that Highwire is encouraging our employees to thrive in the midst of the pandemic.

  • Cut Down on Media Exposure

With the information on the state of the pandemic changing so rapidly, many of us are glued to our screens in search of the most recent updates. Working in public relations, our jobs revolve entirely around what is happening in the news, so while it may not be possible to cut out media entirely, look for ways to refocus on the good happening around us. Consuming too much covid-focused or local news can activate stress responses, leading to serious damage to both physical and mental health. To limit this, Highwire created a separate slack channel for COVID-19 news to give employees the option to choose the amount of exposure they are comfortable with. While it may seem difficult, cutting down on media exposure is vital to keeping stress levels manageable. 

  • Separate Your Work Life From Your Home Life

Now that our offices and our homes are one and the same, for some, logging off for the day has become a difficult task. What’s more, keeping busy with work is one way we might look to distract ourselves from the larger problems surrounding us. With parents doubling as home-school teachers, and roommates and spouses fighting over “conference rooms,” maintaining boundaries between work and home can be a challenge, but taking the time to create space for each piece of your life can help with your mental well-being. To help keep our balance, Highwire integrated our #TimeBackChallenge to encourage employees to cancel unnecessary meetings, and share what they used that time for instead. Additionally as part of Mental Health Awareness Month, our leadership team is encouraging employees to take a mental health day or two to re-center. 

  • Take Screen Breaks

For many, working from home means staring at their screen all day supplemented by quick runs to the kitchen or to walk the dog. Without the proper amount of time taken away from computer screens, our brains begin to become mentally exhausted. This is also known commonly as ‘Zoom fatigue’. 

Constant video-conferencing can cause our  brains to feel overwhelmed by unfamiliar and excess stimuli. This exhausts our brains, creating a strain on our mental health. For this reason, taking the occasional 10-15 minute break from your screen can help keep your mental health in check. To encourage our employees to take brain breaks as needed, we hold weekly mindfulness meetings, allowing employees to unplug and relax.

  • Don’t Stop Communicating

Whether you’re an introvert or an extrovert, physical workspaces offer an excuse for communication and connection. In order to stay mentally balanced, humans require a certain level of socialization, and with shelter-in-place restrictions, we need to adjust our communication techniques. Communicating with co-workers, even while working remotely, can help boost social contact levels to increase mental and physical health. To increase socialization, Highwire dropped thought starters into popular slack channels. Examples include: tips for keeping the little ones busy in our ‘Parents’ channel or best quarantine recipes or fails in our “Bon Appetit” channel. In addition to this, certain slack channels have taken to after work video-conferencing happy hours to keep the socialization going. Our health and beauty channel has a weekly “bring your own face mask” happy hour.

  • Be Transparent 

As with any big problem, this is easier said than done. Instinctually, we feel the need to compartmentalize our work life and our home life in separate categories. But what happens when one starts to affect the other? With many workforces being remote, it is increasingly difficult to gauge your co-workers’ well being. This puts the responsibility on each individual to be transparent about whether they need a hand. To help educate our Highwire family on how to approach mental health struggles during the pandemic, our Diversity & Inclusion committee is holding virtual discussions based on recent studies and articles throughout May. As a sign of support, our leadership team also held a training for Mental Health Awareness Month on how to approach work-related stressors and ask for help. 

It’s more important than ever for us to lean on one another, and to support our colleagues when they need it. 

At Highwire, we’re proud that we were able to integrate meaningful strategies that improve the overall wellbeing of our employees. What are some “tools to thrive” that you’ve implemented during quarantine? Share with us below!

Appetite for Industry Expertise Unsatiated: Role of Trade Reporters, and Their Sources, Increasingly Vital

Despite all the talk of a digital world, physical industry trade events remain a main vehicle for networking because all the thought leaders in a given industry are in one place. Reporters rely on these events to check in with their sources or to find new ones, according to a recent Highwire hosted video chat with two key reporters covering vital industries: cybersecurity and healthcare.

Of course, with physical events currently not happening, reporters are now looking to other ways to maintain relationships with key industry experts and to hear about what’s driving innovation and business. This is just one example of how the COVID-19 pandemic has dramatically impacted how reporters do their jobs, and the role they serve given the changes we are all working and living through.

In this video chat, featuring Dark Reading’s executive editor Kelly Jackson Higgins and Rajiv Leventhal, managing editor of Healthcare Innovation, we talked about the role and lives of industry media in recent weeks, since the spread of coronavirus completely changed our world. 

The editors also discussed best practices for PR professionals whose roles have also forever changed. The roughly 15-minute chat is available in this post as well as on Highwire PR’s YouTube channel.

This is the first episode in a series, “PR: Forever Changed,” that investigates how PR for innovative companies, including those in healthcare, security, enterprise software, financial services, and consumer markets, has dramatically shifted in 2020. 

What is the role of PR as we all recognize a new normal? These five episodes will attempt to answer the question or at least initiate a worthwhile discussion. You can subscribe to the Highwire PR YouTube channel to be alerted to upcoming episodes.

You Want an Award-Winning PR Program? Here’s What It Takes

As communications professionals, we know that the best award submission starts with innovative clients and a strong PR program. 

At Highwire, we’re lucky to work with industry-leading clients whose partnership leads to creative PR campaigns. When we collaborate, we think strategically about what type of campaigns not only map back to business goals, but that are award-worthy in their own right. 

In 2019, we celebrated several award wins including a Stevie and two Bronze Anvils. This year, we were recently announced as finalists for PRovoke’s Technology Agencies of the Year, as well as finalists in two categories for the SABRE award.  These awards bring together the best firms, execs and campaigns, not just in tech PR, but in the broader communications industry to recognize innovative thinking, excellent client services and more.

While the hard work of building an award-worthy campaign alongside our clients is the first step, what else goes into a winning submission? To guide our efforts for these submissions, here are a few key tips we kept in mind:

  • Contextualize the opportunity: Our clients are part of larger industry ecosystems and our campaigns are too. Make sure that your submission highlights why that campaign mattered at that specific moment in time. Was there a national health crisis that this technology was looking to help fix or a new piece of legislation that it tied back to? Whatever that context may be, you developed a campaign taking it into consideration, so be sure that it’s showcased in your submission. 
  • Leverage industry accolades: Chances are your client has validation from 3rd parties. Incorporating these into the award submission can serve as a powerful way to show why the company and this campaign is at the forefront of their industry. This can be anything from research partnerships with academic institutions, peer-reviewed publications, participation in industry cohorts and prior award wins. While they may not be directly tied to the campaign you’re nominating, it goes to show how the company, and its campaign, is connected within the broader ecosystem.
  • Highlight impactful metrics: We all know that data is key when it comes to showing impact and award submissions are no different. While we may be tempted to showcase the sheer number of placements a campaign garnered, it’s always best to lead with quality over quantity. Did your campaign help drive an enormous number of leads, bring in a high-quality new customer or reach a new social audience? These are the numbers that drive huge business results for our clients and show how PR had a direct impact on our client’s bottom line, and should be front and center when demonstrating a campaign’s results.

If you’re interested in learning more about how Highwire partners with organizations, please feel free to explore our case study page or reach out directly at

#ScatteredNotShattered: Highwire Named One of Inc.’s Best Workplaces

During Shelter-in-place, it’s important to find moments to celebrate. That’s why Highwire is proud to announce it has been named one of Inc’s Best Workplaces in 2020.

Despite not being able to be physically together, Highwire has built a culture based on its five core values — passion, curiosity, creation, balance and collaboration — that has endured even in a pandemic.

We’ve maintained that culture with virtual cocktail making contests, AMAs, cooking classes, guided meditation and more, all while producing excellent work for our clients.

But there’s no one who can say it better than the Highwire Walkers themselves:

Taking A Moment to Count Our Blessings

Highwire has mandated work from home across our four offices since March 9, 2020. We’re well over a month into social distancing and our office environments have changed dramatically. In this current climate, it’s sometimes impossible to see anything with a “glass half full” point of view. But we posed the question across offices, “what are you most grateful for?” We were happy to see that despite the bleak circumstances, our Highwire Walkers were finding the positives within their new normal.

“Grateful for the peace and serenity of Sonoma and the new sheep and herding dog that moved next door. They are completely unaffected by the coronavirus and remind me that life will move on and this too shall pass. And for the family and friends who are scheduling video conferences at all hours to stay connected and make sure we’re alright and the Highwire team where people are working hard and have each other’s backs. And lastly my new meditation habit. Oh wait, I still don’t have time for that!” — Kathleen Gratehouse, Principal, San Francisco


“Still being able to go outside and enjoy nature.” — Kim General Manager, New York City  





“Being able to watch our new baby grow up. Shelter-in-place began when he turned four months. I love being able to see him grow and change daily.” — Mallory Cloutier, Vice President, San Francisco




“I’m grateful for the flower vendors who are open outside the bodegas in New York City. I worry for their health being outside, but I’m glad they still have a source of income, and I’m happy to have some beauty to brighten up my apartment while working from home.” — Kristi Piechnik, Account Executive, New York City



“I’m grateful to Scrabble for giving my boyfriend and me something to do besides distracti-bake and watch Tiger King. It keeps the mind sharp and healthy competition alive. Thanks, Scrabble!” — Brenna Hogan, Account Manager, Chicago 




“I’m grateful for the sunshine and nice weather that makes working from home just a bit more enjoyable! Even though I miss everyone at the Boston office, the silver lining of this WFH experience has been spending more time outside as winter finally turns to spring.” — Kathleen Flaherty, Intern, Boston 


“The unexpected gifts I’ve been most grateful for with this WFH situation are subtle but powerful. It’s the random Friday afternoon phone call I received from a colleague, checking in “just because.” It’s the unedited view of life I get to see with coworkers and clients via BlueJeans. And it’s the egoless mentality that we’re all just human and doing this crazy life together right now – in support of each other.” — Saige Smith, Account Director, Chicago 


What are you most grateful for during this time? Share with us in the comments below!

Highwire acquires Wonderscript. Say hello to our new digital services!

James Beechinor-Collins and James Holland join Highwire

This morning we announced that Highwire has acquired digital consultancy, Wonderscript. James Beechinor-Collins (JBC) and James Holland, founder and co-founder of Wonderscript, have joined Highwire to lead our digital offering, bringing the wider Wonderscript team together with Highwire’s existing digital strategists and specialists.

It’s a move which helps us offer more skills, solutions and scale to our clients in the face of unprecedented communications challenges and an increased focus on digital channels.

The combined team will work across all clients, practice areas and pursue opportunities in content, social, search and digital experiences. They will also continue existing programs of professional development and training for the wider Highwire PR team, continuing our commitment of transforming our approach to communications and marketing, with digital capabilities running throughout.

“JBC and James have been instrumental in the rapid growth of Highwire’s digital offering over the last year as trainers, mentors and collaborators,” said Kathleen Gratehouse, principal of Highwire PR.

“Culturally and philosophically Highwire is well aligned with Wonderscript in our common goal to deliver high-impact business results for clients through the full spectrum of storytelling, content, influencer and digital activations.”

“Our clients’ world is constantly changing and we need to be organized to help them address that change,” said JBC, founder of Wonderscript. “This coming together gives us the best possible platform to ensure we can help our clients stay ahead.”

Taking a holistic approach to digital is one of the most important aspects of the move. James Holland, co-founder of Wonderscript explained that the opportunity to build on the team’s existing training programs and re-think how an entire agency integrates digital is what drove the acquisition.

“Few PR agencies have proven themselves as forward-thinking as Highwire in transforming its entire team to think digitally. This isn’t about adding on siloed specialists, it’s a ground-up reimagining of how digital can infuse new value and possibility into communications and marketing,” he said.

“At a time when every organization on Earth is discovering a drastic need to think digitally, Highwire has the capacity to deliver in more compelling ways than ever.”

You can read more about Highwire’s acquisition of Wonderscript in Provoke Media and PR Week.

Sharing What we Know – COVID-19 and the Media 

For those of us in the marketing communications field, being able to pivot on a dime and adapt to the news of the day is something we’re all accustomed to. The majority of daily news is typically centered around a business move by a major organization be it an acquisition, new product release or service offering that disrupts an existing industry. At times there are more significant news items that we need to adjust to but those are normally short-lived and delay a launch or campaign by one, possibly two days. And truth be told, these delays are usually isolated to the specific sector where the news has occurred. 

The current global health crisis that we are dealing with has impacted everyone around the globe. There is not one segment of our world that hasn’t been impacted one way or another, and this event is proving to be one of the most challenging times for marketing communications professionals that we’ve ever faced. 

While organizations figure out what the immediate new normal is for them, business has continued to some degree. And part of that business is being able to reach your audiences – customers, prospects, partners and employees. One comment that has stuck with me from a past meeting with a prospect of ours was “the fastest, most efficient way for us to get in front of our audience is to be in the media.” That quote stands true today as the power of a targeted, well-thought-out media strategy allows you to engage in discussions that are driving people to make decisions and look for new ways of conducting business. 

A resource to the larger community

Our goal as an agency is to always keep our clients updated on the current media landscape as it relates to their business. Today, we need to be both transparent about the opportunities that are out there today while also flagging potential fits to much more specific topics such as COVID-19. During a recent internal meeting we made the decision to share this information with our larger community because, at a time like this, we need to be looking out for each other and lending a helping hand whenever possible. 

We have provided information on a number of media outlets and their plans around COVID-19 coverage and if they are planning to balance them with more general, industry-specific stories for their audiences. We plan on keeping this updated on our blog so you can check back for the latest updates. If there is an outlet that you’d like us to look at that we haven’t included below please reach out to me ( and we’ll provide what we have. 

Overall summary

  • Reporters are being reassigned and covering their beat through the lens of COVID-19
  • Healthcare trade reporters are still covering non-coronavirus news
  • The financial impact of this crisis is being aggressively covered. Fintech reporters are asking for points of view on what people should do with their investments given how volatile the markets are. Same goes for guidance on taxes and how the tax season might change. 
  • Most broadcast teams are adhering to social distancing and are having their reporters/news anchors video in from their home office

Outlets working remote (indefinitely): 

  • Bloomberg News
  • Boston Globe
  • CBS
  • CNET
  • CNBC
  • CyberScoop 
  • Financial Times 
  • Fortune
  • HuffPost — team leads making call for their bureaus, most working from home
  • ITPro (UK)
  • New York Times
  • TechTarget 
  • Vice Media (Brooklyn office) 
  • WSJ (including Pro) 

COVID-19 Focus/Feedback

  • AP 
    • All teams are now focused on the virus even within the confines of their beat; and that all other stories and pitches are on hold for now and follow-up should be suspended. 
  • Bloomberg
  • Business Insider 
    • Business Insider: In response to our outreach we were told that they are all coronavirus for the most part right now and everything else is on hold.
  • CNBC
    • They are all in on anything and everything coronavirus related as well as the impact of the downturn in the economy on companies. 
    • Late this week they have started to bring on more tech executives who are discussing their organizations contribution to helping fight the pandemic, remote work and/or their views on the response within their sector.
  • CNN
    • Developed coronavirus podcast, which publishes each morning. Hosted by CNN Chief Medical Correspondent Dr. Sanjay Gupta.
  • Fast Company
    • At the moment, they are doing 90% stories related to the news. They are certainly interested in longer-term stories that are unrelated, but it may be awhile before they are able to tackle a lot of them if it seems that readers are unlikely to pay attention.
    • Still accepting/working on contributed articles that aren’t coronavirus related
  • Forbes
    • Mostly focused on COVID and the market for the short-term; open to hearing ideas, but most not focusing on anything else at the moment 
    • Forbes has more than doubled their breaking news team and launched newsletters dedicated to working from home and general coronavirus news
  • MIT Technology Review 
    • Has asked its writers to focus on two main things: questions about the virus and how it works, and discoveries and innovations that might help win the fight against it.
    • The publication also has a new COVID-19 newsletter
  • SiliconANGLE 
      • Wants to see pitches on how tech is being applied to managing this situation…. Remote workforce, load on infrastructures… and on people: how do you keep them motivated without being too onerous? What role does the cloud play in enabling people to work together?
      • Other topics include: How do you get people to work at home effectively who aren’t trained and have no technology orientation? How do you get them to be fluent when they are used to others helping them? People’s mood: isolation for a lot of people can be brutal at a time like this.
      • About 30% of Silicon Angle’s articles reference Covid-19 so far
  • TechRepublic 
    • Is covering a fair amount of Covid-19 stories but recently said they are looking for normal pitches/ones not related to COVID-19. 
  • The Information
    • Their afternoon briefing newsletter will now focus exclusively on COVID-19. 
  • WSJ
    • Given the directive that they’re all COVID-19 reporters now

What to do when the media needs to pivot their coverage?

Here at Highwire, we’ve been working tirelessly with our clients on alternative ways for them to stay engaged with their audiences, create campaigns that are tied to their new short-term business goals and help them dive deeper into their existing customer base. 

As part of this counsel, we’ve been having conversations with our partners across the media landscape to help inform our recommendations on not only what we bring to the market, but where do we look to place the content due to the changing coverage and needs across the media. With this pandemic drawing attention from all sectors and regions, the need to provide timely and informative reporting is critical for all media entities. And this affects the work that we do for our clients every day. It is our job to try and stay ahead of it while also bringing new ideas and opportunities to help them reach their goals.

Stay safe and healthy. 

Reuters Reporter Joe Menn Shares Insight on Latest Book, “Cult of the Dead Cow”

The world of cybersecurity can often be a place of doom and gloom. That’s what Reuters reporter and author Joe Menn focused on in his 2010 book, Fatal System Error. The book is an attempt to get folks in Washington, the industry as a whole and everyday people to realize that cybersecurity is a major issue. Now, nearly 10 years later, his mission has come to fruition. The public, government and tech leaders have recognized cybersecurity as a matter of critical importance, and people at every level are looking for solutions to it. 

In this time of minor panic, Joe wanted to spotlight a group of hackers who are doing good. His latest book, Cult of the Dead Cow, was released in June and named one of Hudson Booksellers Best Books of 2019. It follows the story of the original hacktivism group –  and oldest group of computer hackers in U.S. history – through inception as a group of Texas kids with an interest in computers to the experienced hackers and technology professionals who testified in front of Congress.

Joe joined us in the Highwire San Francisco office to chat through his latest book and answer all of our burning questions. We’ll share some of the behind-the-scenes information he let us in on, but be careful – some spoilers ahead!

How do you get sources to open up and trust you?

One of the challenges of writing a book about hackers, especially ones with a sometimes dodgy past, is that they’re not typically over-sharers. In order to get information to write his book, Joe took significant care in building relationships with each of the folks he interviewed. He spent a lot of time hanging out with the Cult of the Dead Cow members and holding sessions that were completely off the record. “You can’t burn people,” he said, “or that will get around in seconds.” He tries to be as transparent as possible with his interviewees and make his intentions clear. Once you burn someone, he shared, you’re finished in that industry or beat.

How does writing longform differ from writing journalistically?

For his day job, which he is incredibly enthusiastic about, Joe works as a Reuters cybersecurity reporter. During the three-year process of writing Cult of the Dead Cow, he maintained a steady cadence of article output for Reuters all while conducting innumerable interviews, writing and editing the book. He shared that the primary differentiator in writing for news is that, in a book, readers want the third act already concluded and they don’t want the author to cause the third act outside of their work. 

For example, the result of his investigative reporting for Reuters can come in the form of company policy updates, leadership or staffing turnover and overall positive change. In a book, his readers expect that the final chapter, so to speak, will have already happened – they expect resolution. Despite enjoying the impact his work has on the cyber and tech industries, Joe’s goal when writing a full-length book is to provide the full story, start to finish, to give readers a colorful and accurate understanding of the events that took place. 

Key takeaways and interesting facts learned along the way

As a reporter, and overall interested party, Joe followed the Cult of the Dead Cow closely over the years. For a time, he even received their emailers, but there were still some things that were surprising to learn along his research gathering journey. He learned that the group’s most important way to build trust and community was through meeting in person, especially at HoHoCon. “Their mediums of communication changed from bulletins to email to Slack,” he said, “but the personal meetings have always been the most important.”

During his nascent information gathering period, the Cult of the Dead Cow members mentioned that they had a former member who was then in Congress. With his investigative research and powers of deduction, he was able to determine that Beto O’Rourke was the member in question, spoke with him for the book and published a Reuters article revealing his inclusion. This information was one of the biggest revelations and well kept secrets of the group. 

Cult of the Dead Cow’s legacy and future

The Cult of the Dead Cow has influenced hackers and activists since the 1980s, and they continue to do so today. The largest group of Cult of the Dead Cow members joined together for an in-person panel at DEF CON 27 moderated by Joe, and members have gone on to create successful careers in tech, such as Chris Wysopal, co-founder of VeracodeIn a time of political and social uncertainty, Joe has shown that there are still people out there fighting for good. Not only that, but they’re training and influencing the next generation to follow in their footsteps. Grab your copy of Cult of the Dead Cow to get more details from the horse’s (or cow’s) mouth.

An Introduction to Silicon Slopes

Image credit: Jaxon Lott, @cactuskace

Utah is home to some of the world’s best ski resorts, national parks and over the past 10 years, one of the fastest-growing technology scenes in the country. As a recent transplant to Salt Lake City, it’s been incredible to witness the region’s growth first hand. As I get familiar with my new home, the following is a look into the region’s biggest companies, its growth trajectory and the companies to watch.

Silicon Slopes by the Numbers

Image Source

From the end of the great recession in 2009, Utah has emerged as one of the best states in the nation for capital investment with venture capital in Utah companies growing by 450 percent, double the national growth rate. The number of deals per year has also more than doubled in that same time period. The past five years, for example, have resulted in a total deal flow of over $700 million each year on average, with 2014 and 2015 both hitting highs of over a billion. Today Utah has 50 venture capital firms, a number of which have supported some of the state’s (and tech industries) biggest deals including SAP’s acquisition of Qualtrics for $8 Billion at the end of 2018, and a number of public offerings including Pluralsight in March of 2018 and Health Catalyst’s recent July initial public offering

Examining the past few years of deal trends, 2019 looks to be no different following investments like business management software company Divvy picking up a $200 million Series C at the end of April, emerging biotechnology Recursion Pharmaceuticals securing a $121 million Series C in July and Weave, a developer of patient communications software, whose $70 million Series D round in October make it Utah’s next Unicorn.

It’s All About the People
As the tech ecosystem scales, fueled by the states business culture and by investments in B2B enterprise SaaS applications, fintech and healthcare IT, I can only imagine the opportunities that will arise for Silicon Slope startups especially with established brands like Adobe and companies to watch like Divvy and Qualtrics expanding their local footprints with massive new buildings. 

So what is drawing all this talent to the region and creating opportunities for companies to watch like Lucid Software, Bamboo HR, and Divvy? While some will surely point to Utah’s outdoor lifestyle, tech talent pool and supportive business environment with unlimited real estate, I think it’s the supportive community that is a big driver.  For example, Qualtrics announced a new massive office space, that will include a 40,000 square foot MIT of daycare facilities as a way to support its employees with families.

Looking towards the future, in this new state, surrounded by the values that so resemble Highwire’s sense of collaboration, balance and passion, I’m confident that I’ll fit right in and I’m excited to see where opportunities take me. 

Silicon Slopes, Highwire PR is here and open for business. Come meet me and principal Emily Borders at next year’s Silicon Slopes Tech Summit or drop us a line at