Beating Apple to the Punch with a Consumer EKG

Highwire worked with AliveCor to introduce KardiaBand, the first FDA-cleared medical device accessory for the Apple Watch

 

AliveCor-Awards

Industry credibility combined with consumer action

AliveCor wanted to set the standard for affordable, accessible heart health care by introducing KardiaBand, the first FDA-cleared medical device accessory for the Apple Watch. Highwire brought a two-pronged approach to maximize launch impact.

We paired industry credibility with consumer action. This was an education campaign, designed to drive adoption on two fronts.

Leverage industry credibility: Highwire worked with research papers and medical studies by the Mayo Clinic, Cleveland Clinic and others to showcase consumer EKG legitimacy

Educate consumers and the media: We created activity championing the importance of an EKG to combat heart disease in consumer press

10X

Media attention drove sales tenfold

43.9M

Campaign reached 43.9 million via social

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