Launching The World’s First Family Robot

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The Challenge: Launch Jibo, the world’s first family robot. It was clear that Jibo was an impressive product with an amazing pedigree, but we would need to get people to join us in a futuristic journey and ultimately believe in the benefits of social robotics to the connected home.
It also required consumers (and media) to make a leap of faith based on the gap of 15 months between pre-order launch and product availability.