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Peter White

Building experiences with the audience in mind has been what excited me since I started out as a movie journalist. Surrounding myself with people that share that passion is why I love what I do.   

6 questions with a digital VP

Peter is happiest helping others to grow. Born and raised in Ireland, it's good to see the apple hasn't fallen far from the storytelling tree... 

What’s your area of interest and expertise?

My interests lie in the overlap of data and storytelling. I create and execute against strategies that are grounded in data but brought to life with creativity and, when possible, a dash of mischief. On any day I can be bringing together some combination of advertising, editorial, social media and influencer relations to achieve measurable business outcomes. 

What did you do prior to Highwire?

Storytelling was always my obsession and I worked as both a cinema projectionist and movie journalist before changing trajectory. I started my marketing career in-house at Accenture and honed my skills agency-side. This combination of experience gave me an appreciation for life inside a large, innovative organization and a broad set of skills to achieve measurable business outcomes. 

What led you to Marketing as a career?

I wanted to work in a creative environment and as part of a team. My past experience as a journalist taught me that working solo all of the time was not for me. I do my best work in partnership with others so marketing has given me the perfect combo of creativity and collaboration. 

What work makes you most proud?

I thrive on work that brings out the best in my team and my clients. Nothing makes me prouder than when I have the opportunity to create campaigns that test new ground. When there is that edge of uncertainty that means we’re doing something that is built on evidence but brand new. 

If you weren’t working in Digital, what would you be doing instead?

If I am helping others to grow, then I’m happy. I am grateful for the chance to teach with COOP as part of my role at Highwire. If I wasn’t here, I would want to be in a role that enabled inspiration through the Arts or education.  

Where are you from?

I was born, raised and shaped in Ireland. In 2015, I moved with my wife to New York and could not be happier to call New Jersey home today. I take great pride in my heritage and have the utmost appreciation for the diverse backgrounds and perspectives that my colleagues bring to work every day. 

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Thinkers and doers

We pride ourselves on having a unique combination of drive, creativity and trusted relationships that result from decades of success in strategic communications.

Emily borders_860-1

Emily Call Borders

Principal
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Carol Carrubba

Principal
Kathleen Gratehous_860-1

Kathleen Gratehouse

Principal
Kim Paone 860-1

Kim Paone

General Manager, New York
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Ayanna Anderson

Head of DIBs
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Andrew Robinson

Head of People
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JBC

EVP, Digital
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James Holland

EVP, Digital
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Carolina Noguera

Executive Vice President
Christine McKeown_860-1

Christine Elswick

SVP, Security
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Joe Ferrary

SVP, Enterprise
Bob_Gohn_860-1

Bob Gohn

SVP, Creative
Ross Levanto_860-1

Ross Levanto

Senior Vice President
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Allie MacPherson

SVP, Social Media
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Jayme Maniatis

SVP, Health
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Dylan Tweney

SVP, Editorial
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Mallory Cloutier

Vice President
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Misty Holbert

Vice President
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Joe Giumarra

Vice President
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Audrey Granger

Vice President
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Morgan Mathis

VP, Health
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Peter McCormack

Vice President
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Megan Phelan

VP, Security
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Melissa Roxas

Vice President
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Saige Smith

VP, Health
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Peter White

Vice President

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