Inner Circle Labs Joins Highwire PR

By Julie Crabill

I founded Inner Circle Labs in 2010 with one goal in mind — to change the way people think about and do PR. Eight years later, I’m pleased to say our team has done just that. We’ve created smart, strategic programs, we’ve been an honest and transparent partner, we’ve achieved amazing success and tackled incredible hurdles together. We’ve launched hundreds of startups, worked with partners through rebrands and countless acquisitions, and been an extension of their team as we’ve grown into a team of our own. We’ve built a reputation I’m so proud of, but I’m even more proud and thrilled to share that Inner Circle Labs has been acquired by Highwire Public Relations – a fast-growing tech PR firm that is celebrating it’s 10 year anniversary in 2018. Highwire has offices in San Francisco, New York City, Chicago, and Boston – and with the new infusion of talent from Inner Circle Labs, will be a team nearly 100 people strong.

I met Kathleen Gratehouse and Emily Borders in 2009 – and they’ve been friends, supporters, and mentors to team ICLabs ever since. Like us, Highwire takes a new world stance on the old world business that is public relations. They create integrated communications programs for the most interesting and disruptive technology companies in the world – ranging across enterprise, cloud, security, consumer, digital commerce, digital health, and robotics/ML/AI. They consistently win all of the awards that matter – like being named PRWeek’s Small Agency of the year in 2016 and a top place to work by PR News in both 2014 and 2015. And all of these awards are extremely well deserved. Highwire is the agency I’ve most strived to imitate in the eight years since founding Inner Circle Labs – and I guess they took that imitation as flattery based on today’s news.

When considering a place that would not only allow the killer Inner Circle Labs team to grow but to thrive, I looked for an equally amazing team that they could become part of with an organically similar culture. I also looked for leaders in which I could see philosophical alignment – Kathleen, Emily, and Carol Carrubba were a natural fit. Our mutual fandom of each other’s organizations has made bringing the two teams together feel like stars aligning.

Over the last year, the Inner Circle Labs team and our fascinating set of clients have reached an inflection point – a place where access to greater reach, size, and scope will help everyone involved pour gasoline onto their naturally-occurring fires.

Team members who have experienced rapid career and personal growth will now benefit from a larger organization and team. They’ll be given new ways to learn – and people to learn from – as well as improved tools and training options. And, all of this will be possible without losing the tight knit, entrepreneurial workplace they’ve come to love at Inner Circle Labs.

Clients who have become global brands and seen massive growth will now benefit from new capabilities like content programs and influencer marketing along with teams in New York, Chicago, and Boston. They’ll see an even larger pool of the PR businesses’ best minds focused on critical thinking, creative ideation, and tenacious execution on their behalf. All without losing the core team of people who deeply understand their business that are delivering amazing, impactful work for them every day.

Speaking of clients and passion, as part of this news, I’ll be hanging up my day-to-day PR hat in late January when I transition into a strategic advisor role for Highwire. This will allow me to be part of this journey even as I pursue something that has become a major passion of mine – joining the talented team at Descartes Labs in Santa Fe, New Mexico as their CMO.

This could not have happened without the tenacious, hard-working, kickass team at Inner Circle Labs. What we’ve built together is powerful and the equally fantastic team at Highwire sees the value in it. Thank you for putting your heart and soul into this – the best is yet to come.

In the coming weeks, we’ll quickly become one team – team Highwire. Our shared focus on being curiosity-driven entrepreneurs has made this a natural pairing and will lead to even more success in the years ahead. While Jonathan (ICLabs’ co-founder and COO) and I will move on from the day-to-day, everyone else in the company is joining Highwire and we look forward to a smooth and easy transition for the team and clients alike. Our priority is to continue our shared focus on creating a great place to work where creative and critical thinking along with strategic advice are the cornerstones of every client program. Here’s to the next decade of domination as Team Highwire!

Privacy and Security Policy

Highwire Public Relations, Inc. (“us”, “we”, or “our”) operates the website (our “Site”) that allows (i) access to and download of certain information we provide through the Site and (ii) the ability of users of our Site to contact us electronically (collectively, the “Service”). This document sets out of privacy and security policy (the “Policy”) and, among other things, informs you of our policies regarding the collection, use and disclosure of Personal Information (as defined below) when you access our Site (whether directly or indirectly) or in any manner use our Service.

By visiting our Site, by using the Service, or by in any manner communicating with us via our Site or Service, you accept our practices described in this Policy, and you consent to our collection, use and disclosure of your information, including personally identifiable information, as described in this Policy.  If you do not wish to agree to the practices and uses described in this Policy, please do not access our Site or use the Service.

1.              Overview of this Policy

The following information in this Policy is designed to help you better understand what information we gather from you and through your access of the Site or use of our Service, how we use and disclose this information, who we might share this information with, and to describe generally what security steps we take. By accessing our Site, downloading any information made available via our Site (e.g., whitepapers, etc.), and/or by using our Service in any manner, you are accepting the practices described in this Policy and expressly consent to our collection, use and disclosure of all information transmitted or otherwise received by us (including all Personal Information) in the manner described in this Policy.

Except as expressly stated herein, this Policy does not apply to any third party applications or technologies that integrate with our Service (e.g., social media sites, etc.), or any other third party products, services, or businesses, or to third party websites that you access via links or otherwise while using the Site or the Service (“Third Party Services”).  This Policy does not apply to data collected from, or provided by you to, Third Party Services, and instead such data is subject to the practices of the provider(s) of the applicable Third Party Services.  You should review the privacy policies of such Third Party Services (and any other applicable terms and conditions) to determine how your data will be used before sharing any of your data with them.

This Policy is incorporated into and subject to the terms of our Terms of Use posted on our Site (collectively, the “Terms of Use”).

2.         Information We Collect

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. You may also elect to send us information in your discretion about yourself or others.

Personally identifiable information may include, but is not limited to, your email address, name, phone number, postal address, IP address, employer, job title, and any other information that can in any manner identify you, individually (“Personal Information”). For example, before being able to download a whitepaper on our Site, you may be required to fill out an electronic form stating your name, email address, phone number, work address, and employer name.

Your information, including your Personal Information, and any other information you input via use of our Service may be collected by us through your direct interactions with our Site, use of our Service via text messaging, email or written correspondence, telephone calls, or web based forms or from third party providers.

We may also collect other information from you related to your use of the Site or the Service and your interactions with our Site or Service (while this information may not typically contain Personal Information, we are not responsible for the content of such information).  This information includes any such information that you affirmatively provide to us, and may include the following:

  • Log Data.  Like most websites and web-based technology services, our servers may automatically collect data when you access or use the Service and record it in log files.  Such may include your Internet Protocol (IP) address, Internet service provider (ISP), geographic location, browser type and settings, information about browser plugins, language preference, default email application, referring/exit websites, operating system, date and time stamp, cookie data, and certain user activities.
  • Technical Data.  We may collect technical data, such as information about devices accessing the Service, including the type of device, device settings, operating system, application software, peripherals, and unique device identifiers, phone number, country, location, and any other data you choose to provide. We do not intentionally relate this to any individual user of the Service.
  • Cookies.  Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and transferred to your device. We use cookies to collect information in order to improve our services for you. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provide information on how to accept cookies, disable cookies or to notify you when receiving a new cookie. If you do not accept cookies, you may not be able to use some features of our Service and we recommend that you leave them turned on.

Please be aware that our Site and Service does not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

3.         Use of Data We Collect.

The information we collect is used, generally, to provide the Service, identify and communicate with you (including sending you marketing messages), respond to your requests/inquiries, improve our services, and ensure compliance with applicable laws, inclusive of all intellectual property laws.  We also use Personal Information, to the extent necessary, to enforce the Terms of Use, monitor adherence to the Terms of Use, to attempt to prevent and/or detect fraud, to allow third parties to carry out technical, logistical or other functions on our behalf as long as those third parties have agreed to use the level of privacy protections commensurate with industry norms, and to help prevent and investigate security issues and abuse.  Examples of our use of your information include the following:

  • CommunicationsWe may use your Personal Information to contact you with marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
  • Compliance With Laws.  We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Service.
  • Analytics.  In connection with our use of cookies described above, we may also partner with third party providers, as described below, to allow tracking technologies and remarketing services related to our Service through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Service, and to better understand online activity.  By accessing the Service, you consent to the collection and use of your information by these third-party vendors.  You are encouraged to review such vendors’ privacy policies and contact them directly for responses to your questions.  While we do not transfer Personal Information to these third-party vendors, if you do not want any information to be collected and used by tracking technologies, you can install and/or update your settings control such use.
  • Security Purposes.  Using information collected to help prevent and investigate security issues and abuse and to ensure compliance with this Policy and the Terms of Use.
  • Improving the Service. We may use your information to test features, manage landing pages, heat mapping, traffic optimization, data analysis and research, including profiling and the use of machine learning and other techniques over your data and in some cases using third party providers to do this.

4. Use of Third Parties and Third Party Services.

We may employ third-party companies and individuals to facilitate our Service and manage our Site and to provide the Service on our behalf. These third parties have access to your Personal Information only to perform specific tasks on our behalf and are obligated not to disclose or use your information for any other purpose.  Moreover, we may use third-party services, such as that collect, monitor and analyze this type of information in order to increase our Service’s functionality. These third-parties may use cookies to help us analyze how our users are using the Service and they have their own Privacy Policies addressing how they use such information.

  • Google Analytics service is provided by Google Inc. You can opt-out from Google Analytics service from using your information by installing the Google Analytics Opt-out Browser tool: For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
  • Flurry Analytics service is provided by Yahoo! Inc. You can opt-out from Flurry Analytics service to prevent Flurry Analytics from using and sharing your information by visiting the Flurry’s Opt-out page:  For more information on the privacy practices and policies of Yahoo!, please visit their Policy page:
  • Mixpanel is provided by Mixpanel Inc. You can prevent Mixpanel from using your information for analytics purposes by opting-out. To opt-out of Mixpanel service, please visit this page:  For more information on what type of information Mixpanel collects, please visit the Terms of Use page of Mixpanel:

5.         Security.

The security of your Personal Information is important to us, and we strive to implement and maintain reasonable, commercially acceptable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure. Substantially all information we receive from you or via your use of the Service are copied, stored and managed through computer servers owned or controlled by us.  While we attempt to employ security techniques commensurate with industry norms to protect your Personal Information and other Hosted Info from unauthorized access by users inside and outside the organization, you should be aware that “perfect security” does not exist on the internet or any other method of electronic transmission or storage; third parties may unlawfully or improperly intercept or access transmissions, personal information, or private communications. As such, we cannot make any assurances or guarantee in any manner that a security breach will not occur that may expose your personally identifiable information to others.

For example, our servers are not located at our principal place of business but rather are managed and located at a third-party Infrastructure-as-a-Service provider (an “IAAS”).  We have taken commercially reasonable steps to choose a professional IAAS provider but we cannot guarantee the performance of the IAAS provider, its security measures, or the actions or inactions it takes in the future.  By using our Service, you understand and agree that we have no liability for the action, behaviors or failings of our IAAS provider.

We endeavor to only require the collection of as much Personal Information as required to provide you access to our Service, ensure our ability to send you the communications described above, and meet our legal obligations.  In addition, we will use commercially reasonable efforts to attempt to store Personal Information in a secure location.  We do not represent that any Personal Information provided to us will be encrypted in any manner.

6.         United States Use Only; International Transfer.

Our Service is intended solely for use within the United States.  You agree not to access the Service or provide any Personal Information to us if you are outside the United States. If you are located outside United States and still provide information to us, please note that we transfer the information, including Personal Information, to the United States and process it in the United States.  If we discover that you are located outside the United States, we will attempt to immediately delete all information you have provided to us and you agree to hold us harmless for your violation of this section.   Your consent to this Policy followed by your submission of such information represents your agreement to abide by the restrictions contained herein.

7.         Business Transaction

If we are involved in a merger, acquisition or asset sale, your Personal Information may be transferred as a business asset. In such cases, we will attempt in good faith to provide notice before your Personal Information is transferred and/or becomes subject to a different Policy.

8.         Links To Other Sites

Our Service and our Site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Policy of every site you visit.  We have no control over, and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

9.         Children’s Privacy 

Only persons age 18 or older have permission to access our Service. Our Service is meant for working professionals only and, therefore, are not meant to be used or accessed in any manner by anyone under the age of 13 (“Children”).  We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you learn that your Children have provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a children under age 13 without verification of parental consent, we take steps to remove that information from our servers.

10        Enforcement

We will actively monitor its relevant privacy and security practices to verify adherence to this Privacy Policy. Any agents, contractors, service providers, or other third parties subject to this Policy that we determine to be in violation of this Policy or applicable data protection laws will be subject to disciplinary action up to and including termination of applicable services. Please contact us immediately at if you believe there has been a material violation of this Privacy Policy.

11.       Changes To This Policy

This Policy is effective as of the date listed at the top of this Policy and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Policy at any time and you should check this Policy periodically. Your continued use of the Service after we post any modifications to the Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Policy.

If we make any material changes to this Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

12. Opt Out Policy and Your California Privacy Rights.

Users can prevent future disclosures for direct marketing purposes of his or her Personal Information, at no charge, by exercising his or her “opt out” rights by using the “opt out” procedures described below:

Send an email to:, or

Send mail to the following postal address:

Highwire Public Relations, Inc.
Attn: Privacy Policy Agent
727 Sansome Street
San Francisco, CA, 94111
Telephone: 415-963-4174

Additionally, upon receipt of any electronic communication from us to you, to unsubscribe from future communications, you can click on the link that says words substantially to the effect of “If you do not wish to receive these emails in the future, You can click here to unsubscribe.”

Because we provide our California users with the ability to exercise his or her “opt out” rights as described above, pursuant to Section 1798.83(c)(2) of the California Civil Code, we are in compliance with the California “Shine the Light” law and are not obligated to provide California users with the names and addresses of all the third parties that received personal information from the Company for the third parties’ direct marketing purposes during the preceding calendar year.

13.       Contact Us

Please do not hesitate to contact us with any questions, complaints, or requests with respect to your Personal Information, this Privacy Policy, and/or our privacy practices.

You may contact us at:



Highwire Public Relations, Inc.
Attn: Amy Tsui
727 Sansome Street
San Francisco, CA, 94111