High-Lights: Our Tech PR POV

What the RSA 2019 Speaker Submissions Tell us About Security Trendlines

The RSA Conference in the U.S. has maintained its stance as one of the most popular events in security since its founding in 1991. In 2018, RSA welcomed approximately 50,000 attendees.

While many attendees have griped about how corporate the show floor has become, the keynotes and speaker presentations continue to draw some of the industry’s most forward-thinking leaders on a broad range of topics.

This year, representatives from the committee that selects RSA sessions hosted a podcast where they identified the most popular topics submitted for each track and what they predict to be the 2019 industry trends as a result. Highwire’s #CyberSquad listened in and summed up the key points, which we expect to closely mirror 2019 media trends. Read on for the skinny:

Hackers and Threats Track: DevSecOps to Become Mainstream

This year RSA added a new speaking track called Hackers and Threats to meet a more technical audience that’s focused on live demos and/or code dissection. There are two popular session topics for this track, the Internet of Things (IoT), as well as AI and ML. For IoT the focus is on how security teams can maintain security with the increasing amount of data coming in from multiple devices. For AI and ML, these sessions tie to tactical ways that businesses can leverage these capabilities while also breaking down how adversaries are working just as quickly to create techniques to subvert them. The main message throughout all the speaking sessions in this track is DevSecOps. This is a term the industry will see taking over headlines in the years to come as security teams prove how successful this approach is in ensuring agility, automation, and scalability.  

Emerging Threats Track: Ransomware Maintains Popularity Over Cryptojacking

Cryptojacking took over headlines throughout 2018 as a newly publicized form of attack whereby a bad actor gains unauthorized access to someone’s computer to mine for cryptocurrency like bitcoin. However, recent research revealed that despite the attention, cryptojacking does not have a very high return on investment, with popular websites only making $119-340 per day. So, while cryptojacking will continue to be a focus in the media, due mainly to its newness and ties to organized crime, ransomware will maintain its popularity with cybercriminals and media focus on successful attacks because of its increasingly high earnings – a $2B industry in 2018.

Blockchain and Applied Crypto Track: Blockchain for Good

Blockchain has continuously been a buzzword in the security industry, although the conversations around it have started to shift from a magical unicorn to a tool that organizations are working to understand so they can leverage it for their own security practices. In the Blockchain and Applied Crypto track, leveraging blockchain for good prevailed as the most popular track topic. Moving into 2019, as more companies across industries learn how to create a blockchain system applicable to their security ecosystem, we’ll begin to see a rebranding of this technology toward protection for all.

Security Strategy and Architecture Track: Zero Trust in Third Parties

Organizations face one of their biggest challenges when securing their trust with third-party partners – the grey area between a trusted company employee and an obvious outsider threat. In this year’s Security Strategy and Architecture track, the majority of speaking sessions focus on dealing with this challenge and defining Zero Trust. In order to have a functioning and successful partnership, trust in the access granted to third parties needs to be authorized and access needs to be monitored. This will continue to be a topic of discussion throughout 2019 as companies look inward at their own third-party trust processes and ensure the proper access for all sensitive data they are storing.

Highwire’s cybersecurity practice will be at the RSA 2019 conference to catch up with our clients, speak with industry influencers on the showroom floor, and learn as much as possible about the latest trends to inform new ideas and storylines in 2019 and beyond.

Want to catch up at the show? Email secleads@highwirepr.com.