• Meredith Klee

    Vice President


    What’s your favorite aspect of the PR tech space?


    Tech PR is the most interesting to me because there’s an actual story to tell. Don’t get me wrong — consumer PR is fun and exciting — but with consumer tech, you have to be creative while also being a font of knowledge on your partner’s story and technology. It’s cool being in an industry that’s on the bleeding edge of shaping how we learn, work and communicate — and even cooler being the one to turn those narratives into something that’s digestible for a mainstream audience. It’s also exciting because I feel like I’m constantly learning and being challenged which makes the job all the more fulfilling.


    What’s your area of interest and expertise?


    I’ve been lucky enough to dabble in a number of industries over my years in PR. When I started, apps were just taking off so mobile was a big area of expertise. Over time that shifted from software to hardware and crowdfunded campaigns and now we’re in an all-things-AI phase. Being able to ride the tech ride over the years has made me an expert in big areas like AI, machine learning and robotics, and also a specialist in some niche areas like agriculture, blockchain, chatbots, etc.


    What did you do prior to Highwire?


    I started my PR career at a boutique firm called Inner Circle Labs. I started as an Associate and worked my way up to Vice President over my seven years there. At ICLabs I worked with some amazing partners, media and mentors and had incredible experiences — from launching all sorts of new companies to announcing massive funding rounds and seeing partners through 4 big acquisitions. In January 2018, Highwire acquired Inner Circle Labs and my new chapter at Highwire began.


    What led you to PR as a career?


    I went to school at CU Boulder for broadcast news where my dream was always to be a meteorologist. After a stint in the broadcast biz post, I decided it wasn’t my true passion and chose to pursue the other side of broadcast journalism — pitching the reporter rather than being the reporter. I switched gears and worked in marketing & communications for the City & Mayor of Denver, where I launched Denver B-Cycle (the first bike sharing program). After the success of that program, I packed up and moved to San Francisco in 2010 to join a small PR firm time called Inner Circle Labs. I was at ICLabs for over seven years until we were acquired by Highwire in January 2018. It’s been a ride!


    What I’m doing when I’m not working?


    What day of the week is it? Spin is my post-work medicine, and sometimes so is a nice gin gibson. On the weekends, I love a good brunch, a good squad hang and escaping for the day to explore new places. I also try to get to the beach or travel to a tropical spot as often as I can.


    Where are you from?


    A suburb of Denver, Colorado.


    What do you miss about where you’re from?


    I miss the mountains and the seasons — not necessarily the snow but definitely the crisp beautiful fall and warm summer heat. And my friends and family of course.


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