• Joseph Ferrary

    Vice President

  • What’s your favorite aspect of the PR tech space?

    Tech PR is all about working with organizations that are developing the latest cutting-edge technology to drive meaningful impact to their customers. My favorite part about tech PR is being able to take those complex solutions and articulate the business value, which is driving real results for companies.  

    What’s your area of interest and expertise?

    I’m interested in all things within enterprise technology, ranging from storage to the cloud to AI and machine learning. I started my tech PR career working with flash storage vendors so storage will always have a sweet spot in my heart.

    What did you do prior to Highwire?

    I was a VP at Access in New York City where I led the EMC account for two years, including through the company’s acquisition by Dell – the largest tech M&A deal ever. I’ve spent my entire career working at different agencies in New Jersey and New York City where I’ve represented dozens of organizations ranging from start-ups to Fortune 500 companies.

    What led you to PR as a career?

    My grandmother’s neighbor worked at a PR agency and offered me my first internship the summer between my freshman and sophomore years in college. I didn’t even know what PR was before I took the job, but after securing my first placement for a digital camera I was hooked. Still, to this day, nothing is more exciting than when you see a story you worked on come to fruition.

    What I’m doing when I’m not working?

    I love to hang out with my wife and son as well as run and play golf.

    Where are you from?

    Parsippany, New Jersey

    What do you miss about where you’re from?

    Being so close to public golf courses. I have to drive at least 45 minutes from where I currently live to play on a public golf course.

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