What’s your favorite aspect of the PR tech space?
We experience and hear about some of the most cutting-edge technologies before many people do. The companies we work with and talk to are creating things that can change the way people function on a daily basis. To me, that is the most exciting thing about tech PR.
What’s your area of interest and expertise?
I specialize in consumer and consumer technology, so anything from IoT to the newest connected gadget. I love working on creative and integrated campaigns that reach consumers in unexpected ways.
What did you do prior to Highwire?
Prior to Highwire, I was working at Spark PR where I helped lead efforts in the consumer tech and emerging tech space.
What led you to PR as a career?
In college, I worked for the Athletic Department in the media relations office and was introduced to the world of sports PR. I really loved every aspect of it and knew it was something I wanted to continue post-graduation. From there, I was introduced to lifestyle and tech PR and have never looked back since.
What I’m doing when I’m not working?
Travelling with my family. We love to travel and will take every chance we get to jet to someplace we have never been – which usually involves a beach of some sort.
Where are you from?
The beautiful state of Colorado.
What do you miss about where you’re from?
Seasons – fall in particular, CU Football (Go Buffs!), Skiing, fresh mountain air and family.