High-Lights: Our Tech PR POV

RSA 2015: What’s Expected, Happy Hour with Highwire & More!

The highly anticipated RSA Conference 2015 is widely recognized as a gathering of the brightest minds in security technology, and Highwire PR’s budding security practice couldn’t be more excited about the diverse lineup of speakers slated to inform and entertain at this year’s event.

In addition to top security executives and influencers, RSA invited Alec Baldwin, who is well-known for not being shy about his admiration for tech devices, as a keynote speaker.rsa2015

But in all seriousness, besides the addition of a Blackberry-addicted pop culture icon, there are many other reasons to be excited about this year’s event.

Modestly described as an “intense week of learning and networking,” the event features over 700 speakers participating in nearly 500 presentations and discussions throughout the week.

So with so much action taking place, what are Highwire’s security-savvy team members looking forward to most?

Mariah Robertson, Account Associate, San Francisco:
Is especially excited to sit in on “Breaking the Glass Firewall: The Changing Role of Women in IT Security,” a five-woman panel determined to see the amount of women professionals in the security industry grow from its current 11 percent. As Mariah says, “It’s inspiring to see women in the security industry talk about the challenges they are facing, and how they can make strides to overcome them.”

Nicole Plati, Account Manager, Chicago:
Has her eye on the “Gumshoes Part Deux – Security Investigative Journalists Speak Out,” with Brian Krebs, Nicole Perlroth, Joe Menn and Kevin Poulsen.

Megan Grasty, Senior Account Executive, New York:
Is interested in “Wait! Wait! Don’t PWN Me!” a make-shift security-themed game show with Trusted Software Alliance, Veracode, NetSuite and Sonatype.

Christine Elswick, VP of Highwire’s Security Practice, Seattle:
Can’t wait to see “From the Battlefield: Managing Customer Perceptions in a Security Crisis” with Nicole Miller. In a world where sophisticated threats are taking down business of all sizes, having a good handle on crisis and issues management is essential.

Bill Bode, Director of Highwire’s Security Practice, San Francisco:
Is most excited for a presentation from Open Garages, in which the research group dives into the cyber safety and security behind automotive computers by controlling an open-source version of Mario Kart. (“Hopefully the N64 version,” adds Bill).

Attending the event for the first time? Check out RSA’s handy survival guide before you try to navigate the expansive expo floor. A few of influential infosec reporter Fahmida Rashid’s tips include: plan ahead, take care of yourself, be smart about the expo floor and always have a backup plan.

Highwire is also excited to be hosting our first ever RSA Happy Hour at the hip new Hawthorn Lounge on Tuesday, April 21 from 5:30-8:30pm. Join us to mix and mingle with journalists, some of the hottest security companies in the space and yours truly. Please contact highwiresecurity@highwirepr.com to register.
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See you there!