High-Lights: Our Tech PR POV

Making an Impact on Earth Day

One of the truly great things about Highwire PR is the passionate group of people that work here. Highwire employees are passionate about improving their communities. We’re passionate about helping animals, working with displaced communities and families, helping people out during times when they need it most, and ensuring the places that we live and breathe are sustainable.

This past weekend marked the 47th anniversary of Earth Day, and so we wanted to take a moment to celebrate some of the great work that our team has done to take care of our Mother Earth.


Building a Clean and Sustainable Community

For the past few years, the San Francisco team has joined forces with some of our Bay Area PR agency friends to “Rock the Earth.” Annually, we help clean up and protect a local lake that’s near and dear to our hearts — Mountain Lake.

Mountain Lake is one of San Francisco’s last surviving natural lakes and the only natural lake in the entire 80,000-acre Golden Gate National Recreation Area. The lake has been through a lot in its 2,000 years, beginning in 1939 when a highway was constructed nearby, shrinking its size and causing pollution. Since then, runoff from fertilizer at the neighboring golf course has added to the pollution and countless pets and other animals (goldfish, turtles and even an alligator) have been released into the lake, forcing out the native wildlife and damaging the ecological system.

This year, Bay Area PR agencies got their hands dirty to help by removing invasive plant species, laying down mulch for native plants, and shoveling sediment from ditches that led directly to the lake.

Park Clean Up

San Francisco team members Marisa Hutton and Marielle Sedin clear out ditches during “Rock the Earth.”


Cleaning up the Trash

Earlier this year, the Chicago team (with special SF guest Shari) got their hands dirty at Lincoln Park Conservancy to assist in wild habitat restoration by pulling and weeding out non-native plant species in the park.

This Saturday, they came together again to pick up trash at the historic Lincoln Park. The team worked with other locals to mulch around park trees and trails, cleared winter debris, planted native wildflowers and grasses, and cleaned up the park. The Highwire crew specifically worked on painting and refurbishing benches in the park.

The New York team joined in the fun as well to pick up trash as part of Central Park’s “Pick Up, Pitch In,” initiative, beautifying the most visited park in the United States.

Chicago Park Cleanup

Brenna Hogan, Natalie Pacini and Erika Ackerman of the Chicago office paint benches at Lincoln Park on Earth Day.


Loving the Earth Year Round

Beyond cleaning up our local parks on earth day, the Highwire team makes an impact on the environment all year long.

The Chicago office often partners with Green City Market to support the growth of sustainable food. Green City Market seeks to support small family farms and promote good health through education and appreciation for local, fresh, sustainably raised produce and products.

Earlier this year, the San Francisco team joined the global CleanSpace movement, becoming part of the first cohort of citizen scientists collecting air quality data for “MapSF.” By carrying around iPhone-sized sensors known as a “Clean Space Tag”, the team is collecting data about the air quality of where we live, breathe and work, and contributing to an air quality heat map across the Bay Area. The data will be used to keep track of the air quality across the area and improve our daily lives.

To find out how you can get involved in projects that help the environment on Earth Day and throughout the year, visit the Earth Day website or VolunteerMatch.org.