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IBM InterConnect: Connecting the Dots Between IBM and the Cloud

InterConnect, IBM’s annual cloud and cognitive conference, may have ended at the end of March, but we’re still feeling the effects of the cloud hype.

IBM InterConnect 2017 Stage

Photo via IBM

This year’s conference, a four-day long celebration of everything cloud, drew more than 20,000 attendees to the Mandalay Bay Convention Center in Las Vegas, where IBM showcased its latest innovations and made it clear that it’s committed to an enterprise-strong cloud centered around cognitive technologies. Sessions by influential speakers such as Salesforce CEO Marc Benioff, H&R Block CEO Bill Cobb, AT&T CEO Randall Stephenson and even Will Smith were a major highlight of the conference.

With notable partnership and software announcements, the focus of InterConnect was learning how to “become cognitive”, encouraging organizations to weave human-intellect-inspired cognitive computing into their applications and business processes. Highwire worked with the IBM team to develop an announcement strategy that would resonate with media and other key audiences and positions IBM as the leader in cloud technology.

Delivering on the Hype

The conference kicked off with the unveiling of IBM’s “Blockchain as a Service,” allowing customers to build secure blockchain networks. Continuing the momentum, IBM announced two Watson partnerships with PlayFab and Galvanize.

 

 

 

Another highlight of the conference came from CEO Ginni Rometty’s keynote address, which focused on how cloud and cognitive can come together to change the way we work. After the keynote came two more partnership announcements with Wanda Internet Technology and AT&T.

 

 

Throughout the conference, a major focus area for our team was organizing roundtables with IBM cloud executives to allow media and analysts to discuss the implications of these announcements. These roundtables covered topics such as cloud video, hybrid cloud adoption and the future of developers and offered reporters the opportunity to participate in smaller, interactive sessions.

The announcement cadence, sessions and other events proved to be successful. The conference garnered 291 articles in the U.S., further cementing IBM as a leader in cloud technology with a commitment to innovation in the enterprise.