High-Lights: Our Tech PR POV

Highwire Celebrates LGBTQ Pride Month

Why do the colors of the rainbow signify the gay pride flag?

This question will kick off Highwire’s in-office LGBTQ trivia night later this month in San Francisco, as employees come together to take a break from the grind and celebrate Pride Month with one another. After learning more about LGBTQ history through a team trivia challenge, the San Francisco office will head down to Ginger’s for a happy hour at the historic gay bar.

This is just one of the events Highwire employees will take part in during the agency’s LGBTQ Pride Month celebration across the San Francisco, New York, Boston and Chicago offices in June. Highwire started off the month by changing its logo in order to showcase the company’s allyship with the LGBTQ community and to raise awareness both within the agency and across its network. We will launch social media campaigns throughout the month to spotlight employees’ thoughts on inclusion and being an ally.  Employees will also take part in other pride-themed events throughout the month, including pride-themed trivia in Chicago and after-hours drinks and pride trivia at Club Cafe in Boston. Highwire’s New York employees will take part in a group walk across The Highline wearing the colors of the rainbow flag.

“At Highwire, we are allies to all communities and embrace the talent and perspective they bring to the table,” said Andrew Robinson, head of HR at Highwire. “Our core value of curiosity encourages us to be brave debaters and unafraid to question the privilege, unconscious bias and prejudice that exists in society to ensure a safe space within Highwire and infuse awareness throughout our culture.”

Stay tuned for photos from Highwire’s June events and follow the agency on Twitter, Facebook and Instagram for more LGBTQ social campaigns throughout June.