Ideas fresh off the wire

Glint Elevates Its Brand with a Broadcast Segment

Glint CEO, Jim Barnett (far left), highlights how incorporating data from employee surveys is important for feedback and starting important conversations.

Glint CEO, Jim Barnett (far left), highlights how incorporating data from employee surveys.

Seizing the Opportunity: Leveraging Its National Study

Glint, an HR platform that helps organizations measure and improve employee engagement, had the key components but needed to get in front of a producer to tell its story. To get CEO Jim Barnett on-air, Highwire leveraged the company’s first-of-its-kind national study about Silicon Valley retention and engagement as a timely hook to highlight Barnett’s expertise.

Effective Execution: Proactive Media Pitching

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Glint CEO, Jim Barnett (right), prepares for his NBC Bay Area segment Press:Here.

Highwire collaborated with the Press:Here host on potential show topics, and once the segment was secured, the team prepped Jim to anticipate all the variables of the fast-paced, panel-style show.

During the segment, entitled “Modern Day Suggestion Box,” Jim positioned himself as a thought leader on a number of topics, including:

  • Winning the Tech Talent War: How to keep tech employees from bailing on their $200,000-a-Year Jobs
  • The Intersection of AI and HR: Why AI isn’t the future of the workplace – It’s here now
  • High-Touch Solutions to Hands-Off Problems: How AI addresses inclusion and diversity issues in Silicon Valley
  • Avoiding Popularity Contest at Work: Balancing company needs with employee wants (without diving off the deep end)

Positive Results: Reaching a Wide Audience

With about 5.25 million people in 9 counties accessing NBC Bay Area, broadcast opportunities like this one allowed Glint to expand and reinforce its brand recognition throughout Silicon Valley.

While there is lots of pre-show work, it doesn’t end when you leave the studio. In this case, Highwire ensured there was a good rapport built with the Press:Here host and panelists in order to encourage future conversations with Barnett.

Click here for more from Jim’s Press:Here segment.