Glint Elevates Its Brand with a Broadcast Segment
Seizing the Opportunity: Leveraging Its National Study
Glint, an HR platform that helps organizations measure and improve employee engagement, had the key components but needed to get in front of a producer to tell its story. To get CEO Jim Barnett on-air, Highwire leveraged the company’s first-of-its-kind national study about Silicon Valley retention and engagement as a timely hook to highlight Barnett’s expertise.
Effective Execution: Proactive Media Pitching
Highwire collaborated with the Press:Here host on potential show topics, and once the segment was secured, the team prepped Jim to anticipate all the variables of the fast-paced, panel-style show.
During the segment, entitled “Modern Day Suggestion Box,” Jim positioned himself as a thought leader on a number of topics, including:
- Winning the Tech Talent War: How to keep tech employees from bailing on their $200,000-a-Year Jobs
- The Intersection of AI and HR: Why AI isn’t the future of the workplace – It’s here now
- High-Touch Solutions to Hands-Off Problems: How AI addresses inclusion and diversity issues in Silicon Valley
- Avoiding Popularity Contest at Work: Balancing company needs with employee wants (without diving off the deep end)
— Glint Inc. (@glintinc) May 13, 2017
Positive Results: Reaching a Wide Audience
With about 5.25 million people in 9 counties accessing NBC Bay Area, broadcast opportunities like this one allowed Glint to expand and reinforce its brand recognition throughout Silicon Valley.
While there is lots of pre-show work, it doesn’t end when you leave the studio. In this case, Highwire ensured there was a good rapport built with the Press:Here host and panelists in order to encourage future conversations with Barnett.
Click here for more from Jim’s Press:Here segment.