Powering Through the Noise

Case Study clients logo

Zolt is a first-of-its-kind product—the world’s smallest, lightest, smartest laptop and multi-device charger. Although people rarely place as much thought and priority into their charging devices as they do their phones or laptops, these little power sources are just as important; without a power supply, devices simply become fancy paperweights.

Picture developed by Highwire PR

Highwire got an early start, soft launching at CES 2015 to build buzz for pre-orders and secure press relationships. The result? Zolt’s debut was a wild success, being named a “Top CES Gadget” on the TODAY Show and Engadget’s “Best Startup of CES” finalist among other accolades, as well as being featured on CNET’s CES show and Men’s Health radio on-site.

CES 2015 Best of Innovation Awards Honoree

Laptop Magazine’s “Top Pick Award”

Engadget’s “Best Startup of CES” Finalist

The Zolt Laptop Charger Plus was featured by tech expert Katie Linendoll on the TODAY Show as a:

“Top 7 CES Gadget.”

Picture developed by Highwire PR

The momentum carried over throughout the year despite production delays. Highwire accomplished this through a byline content program, consistent appearances at trade shows and conferences where press could see, touch and experience Zolt again and again as well as long-lead outreach to holiday gift guides. Once it came time to seed review units, the press was waiting with bated breath. Zolt truly delivered the multi-device laptop charger reimagined.

Picture by Highwire PR