Norwest Venture Partners

Excelling in an Increasingly Competitive Venture Capital Market

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With over 50 years in the industry, Norwest was a trusted firm, however needed to differentiate itself in an evolving venture capital landscape where entrepreneurial services and the visibility and expertise of the partners was increasingly important. In order to position Norwest as a premier partner for innovative companies, Highwire focused on showcasing their robust portfolio services including year-round events, and established individual partners as industry experts through a steady cadence of bylines and regular meetings with top-tier press highlighting successful portfolio wins, liquidity events and expansion.

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Norwest kickstarted a year-round events lineup including a Female Founders series, a twice-yearly Friends of Norwest cocktail event and other networking opportunities geared toward the growth of their portfolio companies. This steady cadence of events has helped establish strong press and portfolio company relationships as well as secure coverage in top-tier publications.

Managing Partners Promod Haque and Jeff Crowe were recognized on the Midas List, the annual ranking by Forbes magazine of the best dealmakers in tech and life science venture capital.

Picture developed by Highwire PR