A Dreamforce Takeover

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Although already a fast growing company and tech startup “unicorn,” needed to break into the forefront of the sales acceleration space with campaigns that would highlight its unbridled momentum. In a market saturated with solutions, had to better highlight its funding wins, acquisition news and strategic hires to clearly distinguish itself from the pack. This was especially important for it to take center stage at its Super Bowl event—the iconic Dreamforce.

Picture developed by Highwire PR

Highwire helped to achieve this goal by positioning and its executive leadership as an unrivaled brand in the space of sales acceleration fueled by predictive analytics. It began with a steady drumbeat of news events—grade-A executive hires, a highly strategic funding round that both and Microsoft participated in, and a key acquisition in the heart of Silicon Valley. When it came time to launch’s Predictive Cloud, the world's first predictive cloud for sales, Highwire crafted foundational narratives around the news and then used the latest business and technology macro trends to execute on them. Highwire also leveraged media interest to foster relationships for its dynamic, but relatively unknown, CEO with the media elite.

With sign-ups for the Predictive Cloud beta now beyond capacity, came out of Dreamforce ‘15 with:

A record 1,500 follow-up meetings set with prospective customers

A waiting list for its Predictive Cloud beta program

Increased value of its sales pipeline by astronomical proportions

Forbes Contributor, Tom Taulli

“But there are still companies that truly deserve to be unicorns. One is”