Blue Jeans Network

Blue Jeans Network Cultivates Video Culture

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To elevate Blue Jeans' profile in a market filled with incumbents and new, nimble players, Highwire instituted a program that positioned Blue Jeans as the leader in the new era of collaboration. This began by creating campaigns around Blue Jeans' focus areas—enterprise, education, entertainment and entrepreneurship—leveraging Blue Jeans data, generating bylined articles and offering executive commentary on trending news in the collaboration space.

“I was captivated by what Blue Jeans’ video could do to amplify the voice of our athletes,” said Derek Jeter in a statement. “Now, after working closely with the [Blue Jeans] team, I share their vision and see the enormous potential that exists for interactive video events and experiences in business, sports, media and entertainment.”

Picture developed by Highwire PR
State of the Modern Meeting Index

The annual data pull of thousands of meetings benchmarking trends in this staple of professional life continues to generate numerous top-tier stories in business and tech outlets.

Celebrity Investment

Derek Jeter became an investor in the last funding round, joining the advisory board and using Blue Jeans for his media site The Players Tribune.

Industry Expert

Top-tier business, tech and consumer reporters seek out Blue Jeans executive commentary on the incumbents’ news.