Heart disease is the number one cause of death in the United States, claiming more lives than all forms of cancer combined. This is exacerbated by lack of awareness regarding the warning signs and risk factors for heart disease. AliveCor aims to address this problem and transform wearable medical technology with Kardia Mobile, its industry-first, FDA-cleared mobile EKG device, putting heart health at anyone’s fingertips.
While the company already had extensive validation from over 75 clinical research studies, AliveCor needed to break through to consumers and caregivers. The company also needed to differentiate itself in the crowded digital health space by spotlighting how it brought a 360 degree approach to its products, working closely with caregivers, regulatory bodies like the FDA as well as consumers.