Highwire Celebrates 10 Years of “Elevating the Story”

At Highwire, we believe a great story can change the world. That first line of our mission statement is as true today as it was ten years ago when we started the company. A lot can change in a decade – goodbye server closet, hello cloud; hasta la vista run of the mill analytics, hola AI; so long to wars waged solely on the battlefield, welcome WannaCry and Not Petya. Not to mention voice assistants, autonomous vehicles, drones and the meteoric rise of the FAANG. The one truth that never changes is that the story behind the companies, industries and trends matters. It is the instigator for change, the record of progress and the difference between merely showing up and actually winning the race.

PR and media have also evolved significantly over the past decade. As attention spans shrunk so did article length and the media universe. At the same time social channels created new opportunities to connect directly with constituents and communities of influencers evolved in every category. Today most everyone has their favorite podcasts for work and play. Every company is a content company. Media companies are attempting to reinvigorate C-level events and the mighty few are bringing back long form behind paywalls. Through it all, Highwire has remained tenacious, agile and creative to help disruptive companies tell their story to populations that matter for them.

As we celebrate Highwire’s 10th anniversary, we pay respect to the story itself. We will explore and appreciate together the topics, the journalists and the mediums. Throughout 2018, Highwire will be hosting a series of media panels and events that bring together the sharpest tech storytellers to discuss what the next 10 years will bring for PR, journalism and the media landscape at large. In May, journalists and PR peers gathered to examine trends like the future of work and the evolving image of Silicon Valley at our San Francisco panel event. Our next event on June 27th will bring together media leaders in New York City for discussion of the Evolution of the Story.

Stay tuned on our blog for insights from Highwire’s subject matter experts, who will look ahead to the future of the security, enterprise, consumer tech and AI sectors in our 10th anniversary series. As trends, technologies and trust continue to shape the intricate relationship between PR and the media, you can be sure of one thing: telling a compelling story will be as important 10 years from now as it is today.  

Highwire Celebrates LGBTQ Pride Month

Why do the colors of the rainbow signify the gay pride flag?

This question will kick off Highwire’s in-office LGBTQ trivia night later this month in San Francisco, as employees come together to take a break from the grind and celebrate Pride Month with one another. After learning more about LGBTQ history through a team trivia challenge, the San Francisco office will head down to Ginger’s for a happy hour at the historic gay bar.

This is just one of the events Highwire employees will take part in during the agency’s LGBTQ Pride Month celebration across the San Francisco, New York, Boston and Chicago offices in June. Highwire started off the month by changing its logo in order to showcase the company’s allyship with the LGBTQ community and to raise awareness both within the agency and across its network. We will launch social media campaigns throughout the month to spotlight employees’ thoughts on inclusion and being an ally.  Employees will also take part in other pride-themed events throughout the month, including pride-themed trivia in Chicago and after-hours drinks and pride trivia at Club Cafe in Boston. Highwire’s New York employees will take part in a group walk across The Highline wearing the colors of the rainbow flag.

“At Highwire, we are allies to all communities and embrace the talent and perspective they bring to the table,” said Andrew Robinson, head of HR at Highwire. “Our core value of curiosity encourages us to be brave debaters and unafraid to question the privilege, unconscious bias and prejudice that exists in society to ensure a safe space within Highwire and infuse awareness throughout our culture.”

Stay tuned for photos from Highwire’s June events and follow the agency on Twitter, Facebook and Instagram for more LGBTQ social campaigns throughout June.