Women and Technology, a Play on Words

Girl Boss a Pro or Con

Recently the team attended a Women in Wireless event featuring three top female reporters, Sarah Buhr, TechCrunch, Katie Benner, New York Times and Maghan McDowell, Women’s Wear Daily. While the overarching theme focused on their cawomen in wireless sfreers and experiences as women in tech, one topic of conversation brought forth some interesting points of view. The topic #girlBoss.

Girl Boss is a term made popular by Nasty Gal founder Sophia Amoruso, it’s also the title of her novel. From there the term caught fire, becoming a platform for inspiring women to “lead deliberate lives” and a term women rallied around. The disconnect between this seemly popular rally is that not all women see it as a term of empowerment. Unanimously the panelists asked the question — why can’t women simply be a “boss”?  

So which is it? An oppressive term or as the panel moderator shared — empowering because adding “girl” highlights what women have had and continue to overcome to be considered a boss.
To our community we ask you to share your voice and tell us what you think about the term #girlboss. Does it empower women or does it further oppress? Cast your vote below and feel free to share your reasoning in the comments.

 

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No News? No Problem

Tips for Driving for Driving Press Coverage On and Off the News Cycle

Just because you don’t have hard news doesn’t mean you can’t be active in the news cycle. By creating your own news team and developing a unique and compelling point of view, you can generate a steady cadence of news and relevant commentary between major events like funding, product launches or new hires.

Write the article you want to read. Contributed articles are a great way to gain executive visibility and brand awareness—plugging you directly into top tier publications. Not only does it build a reputation for your executives it also allows the company to strengthen its brand voice with a strong stance or opinions on topical industry happenings. To gain even great visibility, be sure to amplify and distribute these contributed pieces via your social channels.

For best results, ensure your approach is tailored. Identify three top trends that matter for your business and develop a unique and compelling point of view on each subject. This is helpful beyond editorials because social media and positive media relationships can be leveraged to insert your company’s voice into bigger industry news. More importantly, in addition to a unique perspective, timeliness is key, so create an editorial calendar with expected news cycles you can tap into.

Lastly, you have to make the information and insights from your organization work harder. If you have recurring data releases or research, turn that into a quarterly campaign that hits home with broader market trends. If there’s a unique, creative element to your company, use it as a way to gain attention and build relationships with revered journalist. Media relationships can go a long way when the news front is quiet. For examples of this approach in action, check out our recent SlideShare:

No news, now what? from Highwire PR

In all, the takeaway is simple. Don’t depend on expected news, create your own. Be in the driver’s seat of your company’s story.

If you’d like to learn more about how you can make news with no news, reach out to us at hi@highwirepr.com or follow us at @highwirepr.

Highwire Named 2016 Small PR Agency of the Year by PRWeek

Fast Growth and Direct Client Business Impact Separate Highwire from the Rest

We are pleased and honored to announce that Highwire PR was chosen as the 2016 Small PR Agency of the Year by PRWeek at the 17th Annual PRWeek Awards in New York.

As one of the industry’s highest honors given annually to the best corporate, nonprofit and agency teams—and the campaigns they produce—the award is a testament of the creative excellence, effective execution and tenacity of our agency.

Highwire strives to create a meaningful business impact for our clients starting with providing our team with the tools, support and environment needed to deliver on each campaign above and beyond the call of duty. As a result, our agency has enjoyed a momentous year, both in the growth of our team and client roster as well as our service offerings across content, digital and measurement.

We couldn’t be more proud for this recognition and the passionate, collaborative spirit espoused at Highwire that has gotten us this far. It’s the reason for this award and the force behind the successful partnerships we have with our clients.

This is the latest award for Highwire. Previous awards and accolades include the Inc. 5000, PR News’ Top Places to Work in PR, San Francisco Business Times’ Fastest Growing Private Companies in the Bay Area, Holmes Report Tech PR Agency of the Year and finalist for PR News’ Platinum New Award for a small agency.

To learn more about the Highwire team and the unparalleled work it produces, follow @highwirepr.

Highwire Hackers at RSA 2016: Insights from the Floor

Highwire recently surveyed RSA 2016 attendees to get the scoop on the biggest issues facing cyber security today. Check out our findings and infographic highlighting key trends below. 

Earlier this month, cybersecurity experts, journalists and Highwire’s dynamic roster of security clients gathered in San Francisco for the year’s largest cybersecurity conference, RSA 2016. The conference floor was buzzing with talk of the latest security products, breaches and partnerships, conversations around machine learning, connected cars, artificial intelligence, and much more – but the hottest topic of debate? The Apple vs. FBI encryption debate and whether security companies should – or shouldn’t – work with the government.

Highwire’s security team was on-site, surveying over 100 attendees. Here’s what we learned:

Early-Stage Startups: If You Can’t Beat ‘Em, Join ‘Em

Both the public and private security markets remain in flux as stocks continue to dive and private companies begin considering other options as they postpone IPOs. As Reuters recently reported, 2016 has been off to a slow start for tech IPOs and startups are facing a bit of a funding drought, forcing many to cut back on spending or start thinking about exit strategies.

Cybersecurity pros expect this trend to continue – 34 percent of respondents claimed today’s market is making it harder for companies to go public. However, 42 percent of RSA attendees expect the slow market to lead to increased M&A activity. With IPO out of the picture (for now), late-stage startups may be forced to recognize other options, and it may be more difficult for early-stage startups to get seed and Series A financing.

Emerging Threat Vector: Reckless Employees

The skills shortage in the cybersecurity industry was also a trending topic at RSA this year. The lack of qualified professionals has created an entirely different type of security vulnerability: understaffed and overtaxed security teams. As a result, some IT teams may be deprioritizing security training, leaving employees unaware of certain security protocols, thus putting the larger organization at risk.

According to the survey, 25 percent of respondents named careless employees as the biggest threat to their organizations’ security. While often not malicious, careless employees who don’t follow security policies – either because they haven’t been trained properly, or because they choose to circumvent them – can be an unexpected, but costly, threat to an organization’s overall security posture.

Security Pros Just Want Everybody to Get Along

The Apple vs. FBI encryption debate was the hottest topic at RSA this year (37 percent of respondents listed it as the most top-of-mind topic) and many conference sessions featured perspectives from both parties. While Apple and the FBI battle it out in court, a majority (67 percent) of respondents on the show floor reported wanting public and private companies to work collaboratively with the U.S. government.

Buzz Off, Next-Generation Security Product

If there’s one thing Silicon Valley has in abundance, it’s buzzwords. We discussed this quite a bit with the security reporters in attendance – not every product can be “disruptive” or a “game-changer.” Looks like it’s time for security communications teams to hit the thesaurus, as over half (57 percent) of respondents listed “next-generation” as their most-hated buzzword.

See our full results below, and we’ll see you next at Black Hat 2016!

HWPR_RSA_infographic_R4-01 (1)

Special thanks to Chicago Account Associate Brenna Hogan for her help as co-author. Brenna has experience working with a diverse roster of clients in mobile app security and managed security services. Prior to joining Highwire, Brenna graduated from Loyola University Chicago with a bachelor’s degree in Communication Studies.